Regional Sales Manager

PanasonicUNAVAILABLE, UNAVAILABLE
Remote

About The Position

The Regional Sales Manager (RSM) leads a national team of Account Managers responsible for driving revenue growth across Panasonic's Professional Video & Audio Systems (PAVNA) portfolio. This is a channel-first role where the RSM builds and activates a network of Dealers and Systems Integrators who serve as advocates and trusted advisors for Panasonic across key vertical markets.

Requirements

  • Bachelor's degree in Business, Marketing, or a related field
  • 5–8 years of successful sales experience in the A/V market — manufacturer, reseller, or distributor channel
  • Demonstrated experience selling commercial-grade Pro A/V, Projection, and Display technologies and/or managed services
  • Prior experience managing a remote field sales team in a channel or direct sales environment
  • Strong working knowledge of professional A/V system applications and integration workflows
  • Ability to clearly articulate a channel partner value proposition and align it with end user and vertical market objectives
  • Excellent communication and negotiation skills — comfortable presenting at CIO/executive level
  • Proficient in Microsoft Excel and PowerPoint for business analytics and executive presentations
  • Proficiency in Salesforce or a comparable CRM platform
  • Forward-thinking mindset with comfort using AI and emerging productivity tools to improve team execution
  • U.S.-based, location flexible
  • Up to 50% travel required, including trade shows, customer visits, and internal meetings
  • Occasional evening and weekend availability during peak show season
  • All candidates must have valid authorization to work in the U.S.

Nice To Haves

  • MBA or equivalent graduate education
  • Industry certifications (CTS, AVIXA, or equivalent)
  • Experience with managed services, SaaS, or software-plus-hardware solution selling
  • Existing relationships within the Higher Education, House of Worship, Enterprise, Live Events, Government, or Sports A/V markets
  • Familiarity with AI-driven camera automation workflows, intelligent production workflows, or AI-enhanced collaboration platforms

Responsibilities

  • Own and drive achievement of the PAVNA team revenue targets and business plan within budget parameters.
  • Serve as Panasonic's internal authority on the PAVNA channel ecosystem and its application across target verticals.
  • Identify market opportunities, emerging solutions, and partnerships that strengthen Panasonic's competitive position in the Pro A/V channel.
  • Determine appropriate trade show and vertical event participation; manage team activity within PAVNA budget parameters.
  • Collaborate cross-functionally with channel, product management, and BDM sales teams to generate growth.
  • Contribute insights and field intelligence to support leadership's annual planning and go-to-market strategy.
  • Implement the go-to-market strategy within the team, translating direction from leadership into clear field execution.
  • Maintain and grow relationships with strategic Dealers, Systems Integrators, and channel partners across all covered verticals.
  • Support end user and vertical market engagement in partnership with the channel — not independently of it.
  • Champion executive-level relationship development between Panasonic and key channel and end user executives.
  • Develop and maintain accurate revenue forecasts; provide timely reporting to leadership on pipeline health, risk, and upside.
  • Set clear performance expectations and accountabilities for each direct report; hold team members accountable consistently and equitably.
  • Provide regular coaching, feedback, and development opportunities to elevate individual skill levels.
  • Accompany team members on account visits to provide real-time leadership, support, and guidance.
  • Identify and develop future sales leadership talent from within the team.
  • Build a team culture grounded in ownership, transparency, and customer focus.
  • Coach the team on effective use of AI productivity tools (e.g., AI-assisted proposal drafting, CRM enrichment, call prep) without replacing the human judgment and relationships that drive deals.
  • Maintain advanced proficiency in Salesforce CRM and coach the full team on consistent, accurate usage.
  • Drive pipeline hygiene, forecast accuracy, and pre-call commit discipline across the team.
  • Use data and analytics to inform priorities, identify performance gaps, and hold the team accountable to results.
  • Stay current on AI-powered sales enablement tools and selectively apply them to improve team efficiency and execution quality.

Benefits

  • Medical, dental, vision, prescription plans
  • Health Savings Account and Flexible Spending Account options
  • Life, accident, critical illness, disability, legal, identity theft, and pet insurance
  • 401(k) plan with company matching contributions and immediate vesting
  • Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave
  • Tuition reimbursement for job-related courses after six months of service
  • Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources
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