Regional Sales Manager CPM - MI, IN

X-Rite•USA - Michigan - Remote, IN

8d•$90,000 - $100,000

About The Position

X-Rite Pantone, a Veralto company, provides end-to-end color management solutions for clients across industries where color matters. The Regional Sales Manager, CPM, Great Lakes (Michigan and Indiana) manages sales of X-Rite’s Consumer Products and Materials (CPM) solutions throughout the region, driving growth across segments such as plastics, coatings, textiles, and automotive. The role uses a land, expand, and upgrade approach to acquire new accounts, grow existing accounts, and defend the current install base. It involves customer segmentation and account strategy, prospecting and product demonstrations, identifying customer needs and recommending color-measurement solutions, maintaining CRM data and forecasts, sharing market intelligence, and supporting industry trade shows. The role is part of X-Rite Pantone’s Product Quality & Innovation segment within Veralto, a global company of 17,000 associates. The position offers a stated annual compensation range of $90,000–$100,000 USD and is eligible for incentive pay. Eligible employees are offered paid time off, medical, dental and vision insurance, and a 401(k).

Requirements

Bachelor’s degree in Business, Engineering, Color Science, or a related field.
At least 5 years of successful B2B sales experience.
Industrial experience in paint, plastics, textiles, food, printing, or related industries.
Experience with Salesforce or other CRM tools.
Ability to travel 50–60% of the time.

Nice To Haves

Experience in color management, color appearance, or quality management.

Responsibilities

Develop strategies to acquire new accounts, expand existing accounts, and defend the current install base.
Segment customers and develop specific strategies for each segment to support sustainable growth.
Identify and contact prospective customers, providing technical expertise, product information, and demonstrations to nurture potential customers.
Identify and interpret customer needs and develop suitable color-measurement solutions.
Regularly update CRM records to maintain an accurate sales funnel and monthly forecast; follow funnel-management standard work and update customer records and profiles in line with commercial initiatives.
Provide market intelligence to Marketing and Product Management, including forecasts of future customer buying activity and industry trends.
Attend and support X-Rite national and regional industry trade shows.