Regional Sales Manager, Convenience (Central)
About The Position
The Regional Sales Manager (RSM), Convenience Channel, is responsible for driving sales growth and profitability within the Central US. Reporting to the National Account Director of Convenience, the RSM executes brand and channel strategies, builds and strengthens strategic customer partnerships, expands distribution, and delivers against sales, pricing, promotional, and profitability objectives. Success requires strong sales execution, effective collaboration, sound business judgment, and a results-oriented mindset in the fast-paced and competitive snacking category. The role manages an assigned Convenience territory, develops customer plans, and works with retailers, wholesalers, distributors, and internal teams to achieve business goals. It uses customer, shipment, and syndicated data to assess performance, identify growth opportunities, develop recommendations, and support planning and forecasting.
Requirements
- Demonstrated ability to develop customer and territory strategies that translate company priorities into measurable sales growth.
- Proven ability to build strong customer relationships and influence decisions across retailers, distributors, and internal partners.
- Ability to analyze sales, category, pricing, and customer data to identify opportunities and make sound business decisions.
- Experience negotiating pricing, promotions, distribution, and other customer programs while balancing growth and profitability.
- Strong written and verbal communication skills, including the ability to present business recommendations and sell ideas to customers.
- Ability to manage changing customer priorities, competitive activity, pricing changes, and other business challenges in a fast-paced environment.
- Strong understanding of the Convenience channel, including retailers, distributors, wholesalers, and independent operators.
- Proven experience directly managing customer relationships, developing annual customer plans, and leading business reviews and sales meetings.
- Experience developing and evaluating pricing and promotional programs while managing customer investment against budgets.
- Strong Excel skills and experience using sales and syndicated data to analyze performance, forecast demand, and identify growth opportunities.
- Demonstrated ability to develop and deliver persuasive customer presentations that translate insights into actionable recommendations.
- Ability to evaluate category and competitive trends and turn insights into opportunities for distribution, share, and sales growth.
Nice To Haves
- 5+ years of prior Convenience or CPG sales experience in snacks, nuts, or better-for-you categories preferred.
- Experience with Circana and related platforms preferred.
Responsibilities
- Develop and execute sales plans across the assigned Convenience territory to achieve annual distribution, pricing, volume, and revenue goals.
- Manage business performance against established targets and identify opportunities to close performance gaps throughout the year.
- Directly manage and grow relationships with key Convenience retailers, wholesalers, and distributors.
- Lead customer planning, business reviews, and selling meetings to identify opportunities and secure growth.
- Secure new points of distribution for core and innovation items while improving assortment, shelf presence, and merchandising execution.
- Develop and execute customer pricing and promotional programs, manage trade investment against budgets and ROI expectations, and adjust plans based on performance.
- Use customer, shipment, and syndicated data to evaluate results, identify opportunities, develop customer recommendations, and support annual planning and forecasting.
- Collaborate with Marketing, Trade Planning, Supply Chain, Category Insights, Finance, and other internal teams to execute customer plans and resolve business needs.
Benefits
- Medical coverage
- Vision insurance
- Dental insurance
- 401(k) with match eligibility
- 24/7 online physician consultations
- Virtual mental health resources
- Life coaching
- Employee community groups
- Cash rewards for healthy habits
- Fitness reimbursements
- On-demand fitness videos
- Career advancement opportunities and internal mobility
- Learning and development resources, including leadership training, webinars, and eLearning courses
- Company-wide mentorship program
- Continuous improvement training
- Company-provided charitable giving funds through Wonderful Giving
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
