Regional Sales Manager-Heavy Equipment
About The Position
The company is a recognized leader in heavy equipment rental across California, with strong, sustained growth and a forward-thinking culture focused on customers and talent development. It is seeking a Regional Sales Manager to lead and grow a high-performing sales organization across Southern and Central California. The role oversees more than 20 Rental Sales Representatives across nine locations, from Fresno to Indio. The Regional Sales Manager sets the territory’s strategic direction, elevates sales performance, drives profitability, and delivers a strong customer experience. This is a leadership opportunity for an experienced rental industry professional to shape the region, inspire the team, and build on the company’s growth. The position requires residence within commuting distance of the Los Angeles/Inland Empire region and travel throughout the territory, including occasional overnight travel of up to 25%.
Requirements
- Bachelor’s degree.
- At least 10 years of experience in the heavy equipment rental industry.
- Demonstrated success leading high-performing sales teams.
- Strong knowledge of construction equipment and rental market dynamics.
- Residence within commuting distance of the Los Angeles/Inland Empire region.
- Willingness to travel throughout the territory, including occasional overnight travel up to 25%.
Responsibilities
- Develop and implement sales strategies to expand market share, accelerate growth, and enhance customer satisfaction.
- Coach, mentor, and motivate a team of more than 20 rental sales representatives through performance management, ride-alongs, and structured development programs.
- Monitor key sales metrics, promote CRM adoption, enforce accountability, and cultivate a results-driven culture.
- Collaborate with marketing, operations, and other divisions to maximize opportunities and deliver cohesive customer value.
- Use industry data and analytics to identify trends, guide rental fleet planning, and maintain competitive positioning.
Benefits
- Competitive base salary starting at $150,000.
- Quality commission program.
- Corporate bonus potential.
- Profit sharing program.
- 401(k) plan.
- Medical, dental, and vision plans.
- Health and dependent care flexible spending account options.
- Employee Assistance Programs and wellness initiatives.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
