Regional Sales Manager-WESTERN US

Pure Treats Primal Pet Foods•Abilene, TX

About The Position

PureBites and Primal Pet Foods are seeking an energetic, results-driven Regional Sales Manager for the Western United States. The role leads and develops four Territory Representatives, drives regional sales and growth objectives, and executes territory plans aligned with company goals. The manager oversees sales performance, territory coverage, budgets, resources, promotional spending, and incentive programs while ensuring compliance with company policies and reporting requirements. The position is responsible for growing revenue, profitability, distribution, market penetration, and brand awareness in the independent pet specialty channel. It develops retail partnerships, supports effective merchandising and promotions, delivers product and nutrition education, and addresses customer concerns. The manager also supports regional key accounts and distributor partnerships, monitors market and competitive activity, and contributes to trade shows, sales meetings, and company initiatives. Candidates must reside in the Western United States; travel may be up to 50%, including overnight and air travel.

Requirements

Five to seven years of outside sales experience.
Demonstrated success growing territories, opening new accounts, and building customer relationships.
Strong communication, presentation, negotiation, and organizational skills.
Strong analytical and problem-solving abilities.
Ability to build relationships and coach team members.
Proficiency with Microsoft Office, including Excel, Word, Outlook, Teams, and PowerPoint.
Must reside in the Western United States.
Ability to travel up to 50%, including overnight and air travel.
Ability to work some weekends and nontraditional business hours.

Nice To Haves

Outside sales experience in natural foods, pet food, or pet specialty industries.
Two or more years of leadership or management experience.
Previous regional management experience.
Previous Territory Sales management experience.
Previous experience in pet food and treats.
Knowledge of the pet food industry, retail landscape, and competitive environment.
Experience working with distributors and key accounts.

Responsibilities

Lead, coach, and develop four Territory Representatives to achieve regional sales and growth objectives.
Develop and execute regional and territory business plans aligned with company goals.
Conduct coaching sessions, performance reviews, and field visits.
Monitor sales performance, territory coverage, and goal attainment.
Ensure compliance with company policies, procedures, and reporting requirements.
Manage budgets, team resources, promotional spending, and incentive programs.
Develop and execute sales plans that drive revenue growth, profitability, and brand awareness.
Expand distribution and market penetration in the independent pet specialty channel.
Identify, develop, and onboard new retail partners.
Build and maintain relationships with retailers and key decision-makers.
Ensure effective product merchandising, promotional execution, and brand visibility.
Deliver product, nutrition, and sales training through in-person and virtual engagements.
Support retailer recommendations through product education and training.
Resolve customer concerns and strengthen long-term business partnerships.
Manage or support regional key account relationships and identify growth opportunities.
Participate in account planning, presentations, and business reviews.
Partner with distributor leadership to align strategies, training, and retailer support initiatives.
Monitor market trends, competitive activity, and emerging opportunities.
Recommend ways to enhance sales effectiveness, customer satisfaction, and operational efficiency.
Support industry trade shows, National Sales Meetings, and company initiatives.
Perform other duties as assigned.