Regional Sales Manager - Western

Ocean Beauty Seafoods•Monroe, WA

2d•$100,000 - $120,000

About The Position

Echo Falls Seafoods is hiring a Regional Sales Manager for its smoked and specialty seafood products. The role focuses on expanding sales to independent and chain grocery retailers, retail distributors, selected foodservice accounts, and seafood distributors across the Western United States. The manager develops sales plans and strategies for approval by sales leadership, oversees account budgets and forecasts, represents the company in direct headquarters sales calls, and works with brokers and support staff to achieve sales transactions. Travel is estimated at 30%, and attendance at trade shows is required as needed. Drug and background checks are required. The role also includes managing key accounts and broker relationships, recommending pricing and promotional strategies, supporting customer presentations, tracking customer spending and receivables, and working with the team to address aged or distressed products. The successful candidate is expected to meet or exceed sales and growth budgets, manage travel expenses, and follow company safety policies and procedures.

Requirements

Minimum of five years of experience in sales, retail and/or foodservice operations, distribution/wholesale, and broker/territory management.
Experience successfully working with distributors, brokers, and key accounts, demonstrating consistent sales growth and positive, open, supportive relationships with key company personnel.
Must live in the Western Region of the United States.
Able to travel by airplane to visit customers and brokers; nearby access to an airport is important.
Strong computer and communication skills.
Strong written and verbal communication and listening skills.
Very proficient with Microsoft Word, Excel, and PowerPoint, including pivot tables.
Detail-oriented, self-starting, and possesses a strong work ethic.
Experience managing customer online portals.
Drug and background checks are required.

Nice To Haves

Experience in retail seafood sales in the market where the candidate resides.
Bachelor’s degree in Business Administration with an emphasis in sales or marketing, or equivalent experience.

Responsibilities

Collaborate with management to accomplish goals and initiatives.
Recommend pricing strategies and promotional programs for key customers in the assigned territory.
Develop sales plans and strategies for review and approval before implementation.
Lead communications between key accounts and the team responsible for developing the business; directly manage non-brokered accounts.
Attend “A” customer calls involving first-time customer presentations or new-item presentations.
Build end-user relationships beyond buyer-level and complement broker and customer relationships.
Manage packaged seafood sales to chain grocery and independent retail accounts and their distributors, including specialty seafood and value-added products.
Manage selected foodservice accounts as directed, emphasizing regional chain accounts and branded specialty and value-added products.
Support seafood distributors with specialty product sales.
Participate in selecting new brokers with sales leadership or the company president, and train and develop brokers.
Conduct planned reviews of broker performance.
Meet or exceed sales and growth budgets.
Manage budgets and forecasts for all accounts and products.
Manage customer spending, assign costs to appropriate accrual buckets, reconcile quarterly within budget, and use planning tools.
Manage travel and entertainment expenses to established goals and maintain a travel schedule that supports account sales calls and broker development.
Review accounts receivable in group meetings and assist with overdue accounts and aged inventory issues.
Work with the team to find solutions for aged and distressed products.
Follow company safety policies and procedures, respond productively to change, and perform other duties as required.
Attend trade shows as required.
Travel approximately 30%.