Regional Sales Director

Cotton•Orlando, FL

About The Position

The Regional Sales Director develops and executes strategic sales plans to drive revenue growth, expand market share, and strengthen client relationships. The role leads the sales organization, assesses current market strategies, and aligns sales efforts with company goals. The director works with executive leadership, field sales teams, and cross-functional departments to identify new business opportunities, maximize client potential, and deliver an exceptional customer experience. The position oversees sales planning, forecasting, goal setting, budgeting, performance monitoring, client strategies, prospecting, territory planning, and market expansion. It also leads, mentors, and develops the sales team, promotes collaboration and customer service, and supports adherence to the company’s safety culture, values, and operational standards. The role collaborates with marketing, operations, and finance and provides market feedback to inform product development and service offerings. Travel may be required as needed.

Requirements

10+ years of progressive sales leadership experience, including P&L responsibility, in a service-oriented industry with annual revenues of $30–$40MM+ and a workforce of 50–100 employees.
Proven track record of developing and executing sales strategies that achieve sustained revenue growth.
Demonstrated success building and managing high-performance sales teams.
Excellent business acumen and ability to adapt quickly to changing market conditions.
Strong organizational, prioritization, and execution skills.
Proficiency in CRM tools and Microsoft Office Suite.
Superior verbal, written, and interpersonal communication skills.
Strategic thinker with a practical, results-oriented approach.
Ability to manage multiple priorities in a fast-paced environment.
Bachelor’s degree in business, Sales, Marketing, or a related field required.
Knowledge of sales and business development best practices, market trends and competitive landscapes in target industries, forecasting, budgeting and financial management principles, and contract negotiation and relationship management strategies.
Highly motivated and results-driven, with a strong work ethic.
Professional and persuasive in client and stakeholder interactions.
Collaborative leader who builds trust and inspires teams.
Adaptable and resourceful in a changing market environment.

Nice To Haves

Leadership experience in commercial disaster recovery, construction, or roofing.
Experience with Salesforce.

Responsibilities

Develop and implement short- and long-term sales strategies to achieve revenue and growth targets.
Assess existing client structures, including MSA accounts, and create tailored plans to maximize revenue potential.
Lead annual sales planning, including forecasting, goal setting, and budgeting.
Monitor sales performance metrics and adjust strategies to ensure targets are met or exceeded.
Oversee client strategy development and execution with business development and operations teams.
Travel as needed to develop and maintain client partnerships.
Direct prospecting activities and ensure accurate tracking and reporting through Salesforce or other CRM platforms.
Develop and maintain territory plans with assigned field sales representatives.
Support identification and pursuit of new business opportunities and market expansion initiatives.
Lead, mentor, and develop the sales team, setting clear performance expectations and accountability measures.
Foster collaboration, continuous improvement, and superior customer service.
Provide training, coaching, and professional development to enhance sales effectiveness.
Promote adherence to the company’s safety culture, values, and operational standards.
Participate in regular business development and company leadership meetings.
Collaborate with marketing, operations, and finance to align strategies and optimize results.
Provide market feedback to inform product development and service offerings.