Regional Sales Director

Watsco, Inc.•Miami, FL

6d•Remote

About The Position

Tradewinds Distributing Company is seeking a Regional Sales Director to grow its mini-split and unitary business in the eastern United States. The role is responsible for growing existing customer accounts and expanding the customer base of third-party distributors outside Watsco branches. The Regional Sales Director develops distribution accounts directly and uses a bottoms-up approach to educate local dealers, installers, and other key constituents. The position covers an assigned eastern U.S. territory and involves customer development, equipment sales, product and application training, market feedback, sales reporting, and travel. Travel requirements are 50%.

Requirements

At least 5 years of B2B sales experience focused on HVAC distribution.
High school diploma or equivalent.
Excellent communication skills and strong customer focus.
A combination of sales and customer service skills.
Strong organizational and presentation skills.
High motivation and a strong desire for advancement.
Intermediate proficiency with Microsoft Office Suite.
Ability to multitask and manage time effectively.
Ability to build working relationships.
Advanced negotiation skills.
Extensive experience in the HVAC industry.
Ability to meet a travel requirement of 50%.

Nice To Haves

Strong knowledge of ductless products and market dynamics.
BA/BS degree.

Responsibilities

Develop and maintain close working relationships with current customers.
Sell mini-split and unitary equipment to new distributors in the eastern U.S. states of ME, MA, NH, VT, CT, NY, NJ, DE, PA, DC, VA, WV, TN, AL, GA, SC, NC, FL, and RI through over-the-counter and project-based sales.
Implement product and set integrity in stores; provide feedback on market conditions; ensure proper inventory levels; maintain retail product catalogues; and train retail associates.
Train internal and external users on product knowledge, applications, best practices, equipment benefits, troubleshooting, and installation.
Identify and hire representative firms to help cover the territory and manage their activities and performance.
Provide competitive information, including bid situations, pricing data, and bundling arrangements, to establish negotiated pricing contracts for assigned products.
Perform product demonstrations, installations, and application support.
Travel the assigned territory to call on regular and prospective customers, solicit orders, and schedule training.
Develop a daily or weekly call list and maintain accurate information for weekly sales reports and the opportunity funnel.
Review monthly sales reports with management to determine whether goals and objectives are being met.
Perform other duties as assigned.