Regional Sales Director (Colorado)

LaserAway•Denver, CO

20h

About The Position

LaserAway is seeking a Regional Sales Director to oversee sales performance and daily operations across multiple clinics in the region. This is a hands-on leadership role responsible for clinic staffing, sales results, labor and schedule utilization, patient experience, compliance with company standards, and regional growth. The director works closely with Location Directors and teams across HR, recruiting, Operations, and Finance, using performance data to set goals and improve productivity and profitability. The role is expected to work in clinics at least five days per week, depending on business needs and performance, and to step in as an acting Location Director when a clinic lacks one. Availability for evenings, weekends, and holidays is required because clinics operate seven days a week. The Regional Sales Director recruits, mentors, trains, and holds teams accountable while supporting succession planning and the company’s regional growth. LaserAway describes itself as a fast-growing provider of non-surgical aesthetic treatments, with more than 180 locations nationwide. The company offers training, opportunities for professional growth, competitive compensation, benefits, and employee discounts on products and services.

Requirements

High school diploma required.
At least 5 years of experience in multi-unit leadership, ideally in high-end B2C retail or high-touch service industries, with a strong focus on consultative sales and demonstrated commercial success.
Proven experience overseeing multiple locations, managing sales KPIs and labor budgets, and contributing to profitability, including EBITDA.
Advanced proficiency in Google Suite and CRM systems, with the ability to use data analytics and adapt quickly to new software and technology.
Full availability to support clinic operations during days, evenings, weekends, and holidays.
Strong interpersonal and communication skills, with the ability to lead and motivate teams across multiple locations.
Ability to build positive client relationships, foster collaborative and results-driven teams, and uphold company values through professional and operational excellence.
Ability to recruit, evaluate, and develop talent.
Ability to keep medical and sales teams aligned and motivated.
Hands-on leadership approach and ability to model sales, operational management, and patient care.
Strong commercial and operational understanding, including performance metrics, processes, and organizational structure.
Ability to mentor and guide teams, build a unified culture and goals, and hold teams accountable for performance and adherence to company values.
Ability to develop a regional strategy and tactical plan aligned with the leadership team's broader strategic vision.

Nice To Haves

Bachelor’s degree.
Multi-unit leadership experience in high-end B2C retail or high-touch service industries.

Responsibilities

Partner with HR and recruiting to hire and coordinate clinic staff, including Location Directors, PCCs, and clinicians.
Ensure each clinic has a strong Location Director who can drive clinic performance.
Work with Location Directors to align PCC and clinician staffing with patient booking demand and optimize labor and schedule utilization.
Use DOMO and KPI tools to monitor regional year-over-year and same-store sales, category sales, treatment statistics, average ticket size, and in-clinic conversion; set location goals and drive sales performance.
Partner with Operations and Finance to track overtime, time and attendance, staff and schedule utilization, inventory, and clinic expenses.
Monitor new- and returning-patient statistics, outbound call productivity, surveys, Yelp and Google ratings, NPS, and friendliness scores to support a positive patient experience.
Mentor Location Directors and take a hands-on approach to driving in-clinic sales and same-store sales growth.
Work in clinics at least five days per week as business needs and performance require, spending more time at locations struggling to meet sales goals.
Serve as acting Location Director when a clinic's Location Director position is vacant.
Review and resolve sales discrepancies in accordance with sales guidelines.
Provide ongoing training and education to team members as needed.
Host weekly Location Director leadership calls and conduct regular check-in calls and visits during the week.
Assess clinical teams and arrange training and sign-offs as needed.
Coach team members on LaserAway sales processes and protocols.
Ensure team members follow LaserAway SOPs, including requirements for time and attendance, work productivity, and sales techniques.
Enforce LaserAway brand standards across all locations.
Provide evening, weekend, and holiday coverage, including filling in for Location Directors as needed.
Plan for succession to support business scale and growth.