Regional Sales Director, Central Region – Healthcare & Education

Floreo Inc.

5d•Remote

About The Position

The Sales Director – Healthcare is responsible for generating new revenue and expanding existing customer relationships across clinical environments. As a member of the commercial team, this role also serves as a functional lead, responsible for establishing regional strategy and providing technical onboarding to other sales staff regarding the medical device sales cycle. This individual contributor will lead consultative sales efforts and serve as a trusted partner to customers throughout their lifecycle, ensuring they fully realize the value of Floreo's platform in day-to-day clinical use. At Floreo, success is driven by a highly collaborative, team-oriented culture. This role requires someone who operates with a solutions-first mindset, takes ownership, and thrives as a self-starter in a fast-paced, evolving environment. This role requires experience selling prescription-based or clinically utilized technologies — including digital therapeutics (DTx), software as a medical device (SaMD), or other regulated solutions — and the ability to engage clinical, administrative, and operational stakeholders with credibility and confidence.

Requirements

5–10+ years of experience in DTx, SaMD, medical device, or clinical technology sales
Proven success selling into clinics, behavioral health organizations, or health systems
Strong understanding of clinical workflows and the ability to engage both clinical and administrative stakeholders
Team-oriented mindset with strong collaboration and communication skills
Self-starter with high accountability and comfort operating in an evolving, early-stage environment
Tech-savvy and comfortable demoing in-person or virtually on VR hardware and quickly learning new software platforms; ability to

Nice To Haves

Familiarity with digital health reimbursement pathways, including CPT codes, state Medcaids, and CMS processes, is a strong plus

Responsibilities

Drive New Business & Pipeline Development: Generate leads and prospect within clinics, therapy practices, behavioral health organizations, and human services providers.
Build and manage a robust pipeline to consistently meet or exceed sales targets.
Develop territory strategies for the Central Region that prioritize high-value accounts and accelerate time to close.
Serve as a functional lead by teaching and onboarding team members on the technical requirements of SaMD sales, clinical procurement, and insurance reimbursement.
Lead Consultative Sales Cycles: Manage full-cycle sales from initial outreach through close.
Conduct discovery to understand clinical workflows, reimbursement context, and operational needs.
Position Floreo's platform — including its SaMD pathway — in terms relevant to clinical and administrative buyers.
Manage & Expand Customer Relationships: Own the customer relationship lifecycle and identify expansion opportunities.
Ensure customers are realizing measurable value from the Floreo platform to support retention and growth.
Serve as a voice of the customer internally, informing product and market access strategy.
Collaborate & Contribute to Team Success: Work closely with Market Access, Marketing, and Product teams to align sales efforts with commercialization milestones.
Actively contribute to a team-based selling environment — sharing intelligence, supporting peers, and reinforcing a culture of accountability.
Assist in the documentation and refinement of the 2026 SaMD commercialization playbook.
Maintain Operational Discipline: Track all sales activities, pipeline stages, and forecasts accurately in CRM.
Provide regular reporting to VP of Sales on territory performance, procurement cycles, and market dynamics.