Regional Marketing Manager

Service Experts•Richardson, TX

About The Position

The Regional Marketing Manager oversees and manages marketing strategy, marketing program planning and development for Service Experts local service centers for assigned regions.

Requirements

Bachelor degree required or equivalent work experience
6+ years marketing related experience
3+ years direct marketing and lead generation experience
Ability to manage multiple projects simultaneously
Creative and strategic thinker
Superior analytical abilities and ability interpret multiple points of data
Excellent interpersonal communication abilities
Strong knowledge of marketing & advertising principles
Advertising Agency management experience
Prepared and available for travel within the Area and to Service Experts locations
Exceptional problem-solving and planning skills
A complete and thorough understanding of Word, Excel, PowerPoint, and other relevant office software
Ability to assess the Regional/Area markets

Nice To Haves

Excellent strategic planning capabilities
Strong verbal and written communication abilities with the ability to actively influence internal customers on marketing strategy
Comfortable with managing and interpreting data (campaign evaluation and MROI)
Excellent organizational abilities that support complex project management
Ability to manage and direct external advertising agency
Ability to effectively delegate and direct tactical marketing responsibilities in accordance with marketing plans
Willingness to consider and accept new ideas, responsibilities and concepts
Always looking for new ideas to help improve programs, processes and systems.

Responsibilities

Develop and implement Regional strategic marketing plans.
Work with center management and Regional Directors on strategic marketing planning and development and implementation of marketing campaigns
Market research planning and analysis
Ensure Service Experts brand standards are consistently applied in all marketing communications
Direct the development of revenue generating consumer campaigns for applicable Service Experts Centers
Assist in the development of internal communication materials for consumer campaigns
Review marketing performance using data from internal and external sources
Review media efficiency and cost savings procurement for applicable centers
Develop and implement test and control plans to improve direct marketing efficiency and effectiveness
Facilitate regular marketing reviews to ensure marketing programs and tactics are fully supporting business objectives for responsible centers
Responsible for the effective implementation of all marketing programs within Region and Areas.
Works with Corporate VP, Field Sales & Corporate Marketing as well as with Area Sales Managers, to develop national, regional and area marketing and sales promotions
Provide field support for Corporate Marketing programs (co-ordination, execution, measurement & feedback)
Post campaign analysis and communication of best practices
Identify company partnership opportunities including local or regional utilities and partners
Other duties as assigned