Regional Marketing Manager

Unified Women's Healthcare•Heritage Hills, CO

13h

About The Position

The Regional Marketing Manager (RMM) functions as the marketing lead for one-third of CCRM Fertility Network markets. This role combines account management and hands-on execution, requiring the candidate to own the client relationship with market-level stakeholders, quarterback campaigns through CCRM's corporate marketing infrastructure, and execute tactics directly. The ideal candidate will possess the client management instincts of a seasoned account lead and the get-it-done orientation of someone who has built campaigns, managed event logistics, and owned digital presence firsthand.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field
5+ years of marketing experience, with meaningful time in an agency account management, field marketing, or multi-market client-facing role
Proven track record owning client or stakeholder relationships while staying close to tactical execution
Hands-on experience building or managing campaigns across paid, organic, and local channels
Strong project management skills; comfortable juggling multiple markets, workstreams, and deadlines
Excellent communicator — equally confident in a QBR presentation and a Slack thread

Nice To Haves

Agency background with experience managing multi-location or franchise clients
Healthcare, women's health, or consumer health marketing experience
Familiarity with reputation management platforms (Birdeye, Podium, or similar)
Working knowledge of local SEO and Google Business Profile management
Experience managing patient testimonial or advocacy programs

Responsibilities

Serve as the primary day-to-day marketing contact for practice administrators, physician liaisons, and local clinical leadership across assigned markets.
Lead regular market check-ins and partner with Regional Directors of Operations on Monthly Site Reviews — own the prep, facilitation, and follow-through.
Translate market-level feedback, goals, and pain points into clear briefs for the central marketing team.
Field and triage all incoming marketing questions, requests, and escalations from your markets; resolve what you can, route what you can't.
Coordinate and schedule cross-functional meetings and planning sessions as needed.
Act as a trusted advisor to local stakeholders — proactively bringing ideas and opportunities rather than waiting to be asked.
Partner with the Marketing Analytics Manager to build and present monthly performance decks for each market — own the narrative, not just the slides.
Track market-level KPIs (brand awareness, lead volume, acquisition, campaign performance) and surface actionable insights to stakeholders.
Monitor local competitive activity and new market entrants; proactively alert the marketing team to meaningful shifts.
Provide periodic competitive landscape summaries to inform regional and network-wide strategy.
Build and execute hyperlocal marketing campaigns (paid social, organic content, email, OOH, community) using CCRM's corporate marketing infrastructure and brand guidelines.
Customize corporate campaign assets and messaging for local market nuances, audience demographics, and competitive context.
Collaborate with central media, creative, and digital teams to brief, traffic, and optimize market-level campaigns.
Own listings and reputation management for your markets — Google Business Profiles, Healthgrades, Yelp, and beyond — including review monitoring and response cadence.
Support local SEO efforts in partnership with the digital team, ensuring market-level pages and profiles are optimized and current.
Lead end-to-end execution of local events: patient seminars, community partnerships, fertility awareness activations, and physician outreach events.
Leverage practice administrators and physician liaisons as execution partners — brief them clearly and hold them accountable.
Identify and pitch new event and sponsorship opportunities that align with growth goals in each market.
Manage event logistics, vendor relationships, promotional materials, and post-event follow-through.
Own the collection and documentation of patient stories across all assigned markets — maintain an active pipeline of testimonials for use across brand, social, and digital channels.
Coordinate local content capture efforts, working with clinical teams and patients to surface compelling educational and emotional stories.
Support the central content team with market-specific briefs, imagery needs, and local context.