Regional Marketing Manager

Skillsoft

1d•$120,000 - $125,000

About The Position

At Skillsoft, we believe skills fuel growth. Our mission is to empower every organization and every learner to turn constant change into continuous growth. As part of the team, your skills will help organizations understand what skills they have, what they need next, and how to apply them in ways that drive real performance and progress. Skillsoft Global Knowledge is seeking an experienced Regional Marketing Manager to own and deliver regional marketing strategy and execution across North America in support of revenue growth, pipeline creation, and regional go‑to‑market priorities. The role operates as an embedded member of the Global Geo & Regional Marketing team, working in close partnership with regional sales and global marketing functions. As the Regional Marketing Manager, you will have the opportunity to be responsible for translating global and regional marketing strategy into high‑impact, locally relevant field marketing programs aligned to sales targets and pipeline goals.

Requirements

Proven experience in field marketing or regional marketing within B2B (technology, SaaS, or professional services preferred).
Strong track record of executing demand generation, events, and sales‑aligned field programs.
Experience working closely with sales teams and aligning marketing activity to pipeline and revenue goals.
Excellent stakeholder management and cross‑functional collaboration skills.
Strong organizational skills with experience managing multiple campaigns, events, and priorities simultaneously.
Data‑driven mindset with the ability to translate insights into actionable recommendations.

Nice To Haves

Exposure to account‑based marketing (ABM) programs.
Experience working in a regional or multi‑country market (North America highly preferred).

Responsibilities

Own the North America region marketing plan, aligned to global and regional GTM priorities, sales targets and pipeline objectives.
Localize and execute global and regional campaigns for the North America market.
Manage end‑to‑end execution of regional marketing initiatives to drive demand, pipeline, and revenue impact.
Support and execute multi‑channel demand generation programs across North America, including: Integrated regional campaigns, Email, nurture, and digital activation, Sales‑aligned field initiatives
Work cross‑functionally with Portfolio Marketing, Campaign Operations, Marketing Operations, Web, Creative, Content, and Social teams to ensure timely, high‑quality delivery.
Plan and execute North America regional marketing events, including: In‑person and virtual events, Partner‑led initiatives, Executive briefings, roundtables, and webinars
Own event timelines, logistics, vendors, budgets, and stakeholder communications.
Ensure post‑event follow‑up, reporting, and sales handover are completed effectively.
Support and execute ABM programs targeting priority North America accounts.
Align regional marketing activity with account plans and sales priorities.
Deliver bespoke, account‑specific regional marketing tactics where required.
Act as the primary regional marketing partner for North America sales teams.
Ensure continuous alignment between marketing and sales throughout the funnel.
Participate in agreed sales and marketing forums to maintain visibility, alignment, and momentum.
Own and manage all North America regional marketing activity within the marketing project management tool (e.g. Asana), including: Task creation and prioritization, Clear ownership, timelines, and dependencies, Regular status updates and risk visibility
Ensure field marketing execution is transparent, prioritized, and aligned with agreed plans.
Deliver monthly performance reporting covering: Campaign and event status, What is performing well and what is not, Early insights on leads, pipeline influence, and conversion (where data is available), Key risks, blockers, and mitigation actions
On a quarterly basis: Analyze performance with internal stakeholders, Identify optimization opportunities across lead generation, conversion, and ROMI, Provide clear, actionable recommendations to improve future field marketing impact.