Regional Marketing Manager

Rohit Group•Calgary, AB

19h

About The Position

Calgary is our highest-growth market for 2026. Our plan calls for 622 for-sale homes sold this year — a +63% step-up from 2025 — across signature communities. We're looking for a Regional Marketing Manager to own the marketing engine behind that number. Reporting to the Director of Marketing, the Regional Marketing Manager, Calgary is the hands-on operator behind Rohit Homes' performance in the Calgary metro. You'll take the national strategy and make it real on the ground — in our sales centres, showhomes, campaigns, realtor toolkits, digital channels, and community activations. This is a commercial marketing role. Your #1 priority is Calgary's sales number. You'll work shoulder-to-shoulder with the Calgary Sales Director — who owns pricing, the sales team, and the sales floor — to keep the pipeline healthy, equip realtors to sell with confidence, and protect Rohit's brand and pricing discipline in every execution.

Requirements

Assertive and confident, with a bias to action.
Curious and smart — hungry for why sales moved, not just how much.
Approachable and honest with realtors, agency partners, and sales teams.
Knowledgeable about the product and the buyer — deeply enough to make fast calls without a committee.
Brand-led pricing confidence. Demonstrated improvement in design association and willingness-to-pay signals among Calgary buyers and realtors.
Demand quality & conversion efficiency. Qualified lead-to-contract conversion improves versus the 2025 baseline by end of Q4 2026.
Realtor enablement & advocacy. Calgary’s realtor network sells Rohit with conviction.

Responsibilities

Own the tactical marketing work required to keep Calgary's SSC plan on track, week by week.
Partner with the Calgary Sales Director in a structured weekly operating rhythm to review pipeline health, absorption, inventory aging by community, and product-mix performance; deploy marketing responses fast.
Own the 2026 Calgary marketing plan, budget, and tactical calendar — mapped community-by-community to the SSC plan and the start/closing timing for each project.
Manage local creative, media, and production agencies to deliver collateral, advertising, signage, renderings, and digital assets on time, on brand, and on budget.
Ensure every sales centre, showhome, hoarding, and community touchpoint in Calgary is fully branded, merchandised, and experientially on-standard — in coordination with the Sales Director who operates them day-to-day.
Track campaign and tactic performance weekly; reallocate spend toward what's working and kill what isn't.
Equip the realtor partner network in Calgary with the tools, stories, and confidence to sell Rohit homes emotionally — not rationally.
Localize the national realtor toolkit for Calgary communities and product mix.
Deliver regular realtor training content, showhome walk-through materials, and lunch-and-learn sessions — in partnership with the Sales Director who leads realtor-facing delivery.
Work with the Sales Director to maintain a feedback loop from realtors into the marketing plan — surfacing objections, winning stories, and competitive intel fast enough to act on them.
Contribute to the national Realtor Satisfaction / Advocacy measurement program.
Lead Calgary’s Designer Interiors™ narrative — positioning legacy product as Designer Originals and amplifying next-gen interiors curated by our interior design partner as they land.
Coordinate photography, videography, virtual tours, and digital merchandising for every new Designer Interior release in Calgary showhomes.
Ensure sales centres, showhomes, and marketing assets visibly reflect the brand evolution and our interior design partner's design authority.
Feed regional learnings back to the Director of Marketing to refine the national rollout.
Ensure Calgary inventory, pricing, imagery, and content in the App are always current, accurate, and visually consistent with the brand.
Drive App downloads, active users, and in-App engagement through local campaigns, sales centre activations, and realtor enablement.
Partner with Enterprise Marketing and the Technology Transformation team to test, refine, and localize DTC flows for the Calgary market.
Feed field insight back into product iterations.
Contribute Calgary market intelligence, buyer insight, and competitive context to national planning, campaign development, and brand reviews.
Support cross-regional initiatives with local execution and Calgary-specific adaptation.
Champion consistency: ensure Calgary does not drift from national brand, tone, and visual standards, even under commercial pressure.
Manage the Calgary marketing budget with discipline — forecasting, tracking, and reporting spend against SSC outcomes, not activity.
Deliver weekly and monthly marketing performance reporting to the Director of Marketing and Calgary Sales Director in commercial terms.
Monitor competitors, resale market dynamics, and Calgary-specific demand signals; translate what you see into recommended actions.