Regional Marketing Manager

Legacy Service Partners Career•Gilbert, AZ

About The Position

We are seeking a dynamic and results-driven Regional Marketing Manager to join our residential service company specializing in HVAC, plumbing, and electrical home services. As the Regional Marketing Manager, you will play a pivotal role in driving our brand awareness, customer acquisition, and revenue growth. This is an exciting opportunity to shape our marketing strategies, execute impactful campaigns, and make a meaningful impact on our business.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field.
Proven experience as a Marketing Manager or similar role, preferably in the home services industry or related field.
Strong strategic and execution-oriented thinking and ability to develop and execute marketing strategies aligned with business objectives.
In-depth knowledge of digital marketing channels, analytics tools, and marketing automation platforms.
Experience in managing and optimizing PPC campaigns, SEO, social media advertising, and lifecycle marketing.
Analytical mindset with a data-driven approach to decision-making and campaign optimization.
Creative thinker with a passion for innovation and staying ahead of marketing trends.
Proficiency in marketing software and tools, such as Google Analytics, CRM systems, and project management platforms.
Customer service focus and mindset, putting our employees and Partners first, with excellent ability to communicate and develop relationships.
Exceptional problem-solving and conflict resolution abilities to improve things both big and small.
Highly organized, ability to act quickly while still having attention to detail.
Hold yourself to a higher standard and exhibit a high level of integrity.

Nice To Haves

MBA preferred.

Responsibilities

Develop and implement comprehensive marketing strategies and plans to drive brand awareness, lead generation, and customer retention for an assigned region of partner companies.
Conduct market research and analysis to identify market trends, customer needs, and competitive landscape.
Implement innovative approaches to enhance marketing effectiveness and stay ahead of the competition.
Lead Multi-Channel Campaign Execution through effective agency management.
Create impactful marketing campaigns across digital (SEO, paid search, email, social), content, and traditional channels to engage customers and generate demand.
Manage the company's digital presence, including website, social media platforms, and online directories through agency management.
Optimize content to enhance organic visibility and engagement.
Collaborate with cross-functional teams, such as sales, operations, and product development, to align marketing initiatives with business goals and drive synergies.
Monitor and analyze marketing campaign performance, track key metrics, and provide actionable insights and recommendations for continuous improvement.
Manage marketing budgets in partnership with local GMs and local marketing support teams and allocate resources effectively to maximize ROI and meet financial targets.
Build and maintain strong relationships with external partners, agencies, vendors, and media outlets to drive strategic partnerships and enhance brand exposure.
Create best practice toolkits to empower local marketing teams to deliver hyper local high performance marketing campaigns to deliver increased 5 Big Things – What Success Looks Like
Drive Regional Growth with Tailored Marketing Strategies: Develop and execute data-driven marketing plans that fuel brand awareness, lead generation, and customer retention across a portfolio of partner companies in your assigned region.
Lead Multi-Channel Campaign Execution: Create and manage impactful marketing campaigns across digital (SEO, paid search, lifecycle, social), content, and traditional channels to engage customers and generate demand.
Optimize Performance Through Insights and Innovation: Analyze campaign results, track KPIs, and implement innovative strategies to stay ahead of market trends and continuously improve marketing effectiveness and ROI.
Empower and Enable Local Teams: Partner with local General Managers and marketing support teams to manage budgets, allocate resources, and build toolkits that enable high-performance, hyper-local execution.
Collaborate and Build Strategic Partnerships: Work cross-functionally with sales, operations, and product teams while maintaining strong external relationships with agencies, vendors, and media to maximize brand exposure and campaign impact.