Regional Manager, Field Growth and Brand Activation

ACE Hardware

About The Position

Ace Hardware Home Services is building a field organization that connects its home-services business with the broader Ace Retail ecosystem and local communities. The Regional Manager will build and lead a geographically dispersed team of Brand Ambassadors who connect Ace retailers, homeowners, community partners, and Ace Hardware Home Services to increase awareness, build relationships, generate qualified leads, and drive service and sales opportunities. The role owns the field-growth funnel from team activity and local activation through leads, bookings, completed jobs, revenue, and EBITDA. It establishes and scales team recruiting, onboarding, certification, territory coverage, operating rhythms, performance standards, coaching, and career progression. The Regional Manager also develops the field operating model and expansion roadmap, coordinates execution with retail and home-services teams, and uses disciplined testing and market research to improve local growth programs. Success is measured by productive relationships, qualified leads, conversion, revenue, and profitable growth.

Responsibilities

Build and scale the Brand Ambassador team across Ace Hardware Home Services markets, establishing local coverage in each market.
Create a repeatable recruiting profile and sourcing model for high-potential college and vocational-school talent.
Establish onboarding, field certification, territory coverage, operating rhythms, performance standards, and a culture of accountability, productive retention, and rapid ramp-up.
Lead, coach, and develop a geographically dispersed team of Brand Ambassadors, including coaching sales skills, retailer and community relationship building, local activation, and foundational HVAC, Plumbing, and Electrical knowledge.
Use weekly scorecards and in-field coaching to recognize strong performance, identify gaps, and address underperformance; develop future team leaders and succession depth.
Own the field-growth funnel from Brand Ambassadors and local activation through leads, bookings, completed jobs, revenue, and EBITDA.
Generate qualified leads for service and sales calls through Ace Stores, local-market relationships, events, and partnerships; improve lead volume, conversion, revenue per Ambassador, and return on field-team investment.
Partner with branch leadership to support rapid follow-up, strong handoffs, and closed-loop reporting.
Develop a multi-year vision, repeatable playbook, and expansion roadmap for the evolving field role and operating model; communicate priorities, progress, and economics to senior leaders, branch teams, and retail partners.
Partner with HR and the Head of Training to create a three-year career architecture linking performance, skill mastery, compensation, and title progression, with pathways from Brand Ambassador to senior and leadership roles and broader Ace Home Services opportunities.
Build partnerships with Ace owners, managers, store associates, community organizations, and local referral partners.
Equip Ace Stores to identify homeowner needs and make qualified Home Services referrals; build awareness and demand through community relationships, networking, events, partnerships, associate training, and locally relevant marketing.
Support local marketing execution, including branded collateral, community events, and other market activation opportunities; measure activation by productive relationships, qualified leads, and generated business.
Test new lead-generation ideas, store and local-market activation models, messaging, incentives, and customer experiences using clear hypotheses, success measures, and decisions to scale, refine, or stop.
Conduct ongoing market research on local conditions, competitor activity, homeowner needs, and retailer feedback; share successful practices across markets and incorporate learnings into the operating playbook.
Integrate the Brand Ambassador team with Ace Retail field sales and coordinate store relationships and market priorities.
Embed the model across AHHS markets and align Brand Ambassadors with branch leaders, sales, customer experience, and operating teams; establish clear ownership for lead follow-up, conversion, reporting, and retailer communication.

Benefits

Incentive, commission, and bonus opportunities, depending on role and grade level.
401(k) retirement savings plan with matching company contributions, eligible on the first day.
Medical, dental, and vision coverage.
Company-paid short-term and long-term disability coverage.
Life insurance benefits for employees and dependents.
Warehouse merchandise discount.
Paid time off and paid holidays, depending on role and month of hire.
Career growth opportunities across plumbing, heating, cooling, electrical, handyman, customer service, and other channels.
Tools, hands-on training, formal education, and coaching.
Employee Assistance Program offering professional assistance for personal, legal, financial, work, childcare, and elder-care support.