Regional Growth Marketing Manager

Nearmap • Lehi, UT

4d • Remote

About The Position

We’re looking for a strategic and relationship-driven Regional Marketing Manager to lead field marketing for our North American insurance segment — Nearmap’s largest and highest-growth vertical. You’ll own the in-market pipeline for insurance carriers, MGAs, and insurtech companies across NA, generating inbound demand, accelerating deals already in the funnel, and running account-targeted programs against the accounts where Nearmap has the greatest opportunity. Insurance is a complex, relationship-driven vertical with long sales cycles, multi-stakeholder buying committees, and a buyer community that talks to each other, so you’ll need a real understanding of how carriers, MGAs, and insurtechs buy, and who holds influence across underwriting, claims, risk, and technology functions. Partnering with regional Insurance Sales leadership as a peer, you’ll activate global campaign programs in-market and run account-based marketing (ABX) motions that support both new logo acquisition and expansion within existing accounts. If you’re energized by building pipeline in a high-stakes vertical and want to own the intersection of sales and marketing, this is the role for you.

Requirements

• 6–8 years in field marketing, ABX, or demand generation in a B2B SaaS or technology company, with a track record of pipeline contribution
• Insurance industry knowledge — an understanding of how carriers, MGAs, or insurtech companies operate, who the buyers are, and how decisions get made
• A revenue-oriented mindset: you think in pipeline, deal velocity, and account engagement, not programs and impressions
• Strong ABX execution experience, including account-targeted programs, cluster playbooks with sales, and joint pipeline accountability
• Deep sales partnership experience working alongside enterprise Account Executive teams, with credibility among sales leadership
• Sharp judgment on account prioritization in a concentrated buyer universe, focusing effort where the return is greatest
• Proficiency with Salesforce, Marketo or HubSpot, and 6Sense, with comfort using intent data and CRM signals to prioritize and activate

Nice To Haves

• Marketing experience within insurance, insurtech, or adjacent financial services

Responsibilities

• Translate global Insurance campaign programs into in-market execution, adapting messaging, content, timing, and account prioritization for NA insurance buyers
• Activate and focus programs built by the Global Campaign Manager for Insurance for NA accounts and buying moments, rather than rebuilding from scratch
• Identify where global programs need regional adaptation — a locally relevant carrier case study, a claims-specific message, or a different program sequence — and close those gaps
• Maintain a clear view of what’s in-market and what’s performing, and move fast when something isn’t working
• Build and run account-targeted programs for high-priority insurance account clusters using the ATM (1:Few) model, with clusters defined around carrier type, lines of business, use case fit, and competitive situation
• Develop cluster playbooks with the Insurance Sales team covering target accounts, buying committee personas (underwriting, claims, risk, technology), plays, and shared pipeline targets
• Run 1:1 ABM programs for the most strategic insurance accounts, coordinated with Account Executives and mapped to the buying committee, with joint pipeline targets and a review cadence
• Activate on 6Sense intent signals with your Account Executive pod when accounts surge on insurance intelligence or property data keywords
• Partner with Insurance Sales leadership as a peer — attend pipeline reviews, know the named accounts, and build programs that unblock stalled deals
• Align BDR/SDR sequencing with campaign activity and intent signals so outbound is timed to when accounts are in-market
• Bring field intelligence back to the Global Campaign Manager and Portfolio Marketing on what insurance buyers are asking and where the message needs to change
• Build a strong Nearmap presence within the insurance buyer community through industry events, executive programs, and relationships with key associations and influencers
• Define the ABX event strategy for NA Insurance, including which events to anchor, which accounts to target, and the pipeline objective for each
• Brief Events Managers on target accounts, attendee goals, and messaging priorities
• Own pre-event ABX activation and post-event pipeline follow-through, measuring results against account-level targets
• Track macro trends in property insurance — CAT risk, climate, underwriting profitability, and claims transformation — and how they shape buyer priorities
• Track competitor activity and positioning in the insurance segment, and surface where Nearmap can differentiate
• Report field insights regularly to the Global Campaign Manager and Portfolio Marketing as inputs to global strategy

Benefits

• Quarterly YOU Days: four additional days off per year for anything YOU
• Paid Volunteer Days: two and a half days per year
• Nearmap Days: additional days off after every two years of service
• Generous parental leave policies for growing families
• Access to Private Health Insurance corporate discounts
• Tech & Wellbeing allowance
• A Nearmap subscription

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed