Regional Growth Marketing Manager

Nearmap

12d•Hybrid

About The Position

This role is focused on running account-based marketing (ABM) for the AECO and Government segments in Australia and New Zealand. Unlike a campaign-building role, the Global Campaign Manager handles the overall strategy and 1:Many programs. The Regional Growth Marketing Manager will adapt this content into targeted 1:1 and 1:Few programs for key accounts, working closely with regional sales teams. Responsibilities include managing the ANZ field events calendar, developing account plans, and fostering strong sales relationships. The role involves leveraging intent data to identify and act on opportunities with sales, and bringing field intelligence back to the global marketing team.

Requirements

6 to 8 years in field marketing, ABX, or demand generation in a B2B SaaS or technology company.
Track record of account-level pipeline contribution.
Proven end-to-end events management, from strategy through logistics and post-event measurement.
Strong ABX execution, including 1:1 and 1:Few programs built and run in partnership with sales.
Deep sales partnership experience and credibility with sales leadership.
Proficiency with Salesforce and 6Sense.
Comfort using intent data and CRM signals to prioritize and activate daily.

Nice To Haves

Experience in AECO-adjacent ANZ markets, including construction, engineering, architecture, infrastructure, or commercial real estate, is a strong advantage.
Self-sufficiency to run regional ABX programs without relying on a dedicated support function.

Responsibilities

Run 1:1 Strategic ABM for Nearmap's highest-priority ANZ accounts and 1:Few cluster programs for groups of accounts with a shared use case, buying trigger, or competitive situation.
Build joint account plans with AEs, including buying committee maps, shared OKRs, program plans, and a regular review cadence.
Adapt global campaign content, assets, messaging, and nurture sequences for ANZ account-specific context.
Act on 6Sense intent signals with the AE pod to ensure marketing and sales move together when an account is in motion.
Own the ANZ field events calendar for AECO and Government, ensuring every event is tied to a defined account list, a pipeline objective, and a follow-up plan.
Manage the ANZ event budget for the segments, plan spend quarterly, and report on return.
Partner with ANZ AECO and Government sales leadership as a peer, attend pipeline reviews, and build programs to move stalled deals.
Coordinate BDR and SDR outreach sequencing with ABX programs and intent signals so outbound efforts align with accounts in market.
Bring field intelligence back to the Global Campaign Manager and Portfolio Marketing regarding ANZ buyer feedback and areas for message refinement.