Regional Director

Fortive

About The Position

The Regional Director is responsible for selling Provation Apex clinical documentation software to healthcare facilities that perform gastroenterology (GI) procedures. The role develops and executes sales strategies for customer migrations and new sales, manages customer relationships and the full sales cycle, builds demand in an assigned market, and meets sales quotas and productivity KPIs. The Regional Director works with sales leadership, clinical and technical solutions consultants, implementation teams, and internal product, technology, and commercial stakeholders to support customer needs and territory growth. The position also requires maintaining product and market knowledge, managing sales forecasts and pipeline information, and completing sales administration and reporting. The role involves 50–75% travel and participation in GI trade shows, user groups, and education events.

Requirements

Bachelor of Science (BS) or Bachelor of Arts (BA) degree.
At least 5 years of sales experience with point-of-care solutions.
Proven record of sales in the healthcare industry.
Experience with Salesforce.com or a similar CRM solution.
Experience with SaaS software.
Ability to travel 50–75%.
Self-starter and strategic thinker able to work autonomously and as part of a team.
Strong business and financial acumen.
Curious, coachable, adaptable professional with a growth mindset.
Comfort with competition and handling objections.
High accountability, bias for action, and focus on driving results.
Customer-focused, with strong communication and presentation skills.
Organized, attentive to detail, and able to manage multiple priorities.
Proficiency with Microsoft Office applications.

Responsibilities

Achieve sales quota and meet sales productivity KPIs for assigned activities.
Develop and execute strategies to open, advance, and close Provation Apex customer migration and new sales opportunities.
Conduct consultative, value-based sales of Provation Apex and lead customer proposals and negotiations in consultation with sales leadership.
Identify account buying influencers and understand customer processes, budgets, timelines, strategies, initiatives, and challenges.
Build relationships with executive-level stakeholders and maintain a scheduled, predictable communication cadence with customers.
Evaluate customers’ current use of Provation and recommend ways to optimize and advance it.
Communicate customer feedback on existing and new products to internal product, technology, and commercial stakeholders.
Participate in GI market and customer trade shows, user groups, and education events.
Manage the sales cycle from lead to close and maintain a healthy territory pipeline focused on opportunity size, speed, shape, and success.
Manage monthly and quarterly forecasts and the rolling 12-month territory pipeline using Provation’s Sales Milestone Process and customer evidence.
Build and generate market demand for Provation Apex and identify and cultivate new business opportunities.
Partner with clinical and technical solutions consultants to provide consultation and demonstrations.
Use sales enablement tools and collateral to support funnel management and territory needs.
Collaborate with the Provation implementation team to understand customer challenges and current and desired workflows.
Maintain comprehensive product solution knowledge and stay current on competitive intelligence, market trends, and opportunities to improve Apex.
Meet Salesforce usage and reporting expectations set by Sales Leadership.
Assist current customers with invoice and contract questions and needs.
Follow up on marketing-qualified leads and conduct research to identify potential opportunities.
Complete and maintain administrative reporting, including expense reports.