About The Position

The Regional Director is responsible for selling Provation Apex clinical documentation software to healthcare facilities that perform gastroenterology (GI) procedures. The role develops and executes strategies to win customer migrations and new business, manages customer relationships and the sales funnel across an assigned territory, and works with clinical and technical consultants and implementation teams to support customer needs. The Regional Director also maintains product and market expertise and completes sales administration and reporting.

Requirements

  • Bachelor of Science (BS) or Bachelor of Arts (BA) degree.
  • At least 5 years of sales experience with point-of-care solutions.
  • Proven record of sales in the healthcare industry.
  • Experience with Salesforce.com or a similar CRM solution.
  • Experience with SaaS software.
  • Ability to travel 50–75%.
  • Ability to work autonomously and as part of a team.
  • Strong business and financial acumen.
  • Strong communication and presentation skills.
  • Organizational skills, attention to detail, and ability to manage multiple priorities.
  • Proficiency with Microsoft Office applications.

Nice To Haves

  • Self-starter and strategic thinker.
  • Curiosity, a growth mindset, coachability, and adaptability.
  • Comfort with competition and handling objections.
  • High accountability, bias for action, and focus on results.
  • Customer-focused approach.

Responsibilities

  • Achieve sales quota by developing and executing strategies to open, advance, and close customer migration and new sales opportunities.
  • Sell Provation Apex through consultative, value-based engagement and meet sales productivity KPIs.
  • Lead customer proposals and negotiations in consultation with sales leadership.
  • Identify account buying influencers, understand customer processes, budgets, and timelines, and build relationships with executive-level stakeholders.
  • Facilitate customer discussions to understand organizational strategies, initiatives, and challenges, and maintain a routine communication cadence.
  • Assess customers’ current use of Provation and recommend ways to optimize and advance it.
  • Share customer feedback on existing and new products with Product, Technology, and Commercial stakeholders.
  • Participate in GI market and customer trade shows, user groups, and education events.
  • Manage the sales cycle from lead to close and maintain a healthy territory pipeline.
  • Manage monthly and quarterly forecasts and a rolling 12-month territory pipeline using the Provation Sales Milestone Process and customer evidence.
  • Generate market demand for Provation Apex and identify and cultivate new business opportunities.
  • Partner with clinical and technical solutions consultants to provide consultation and demonstrations.
  • Use sales enablement tools and collateral to support funnel management and territory needs.
  • Collaborate with the implementation team to understand existing customer challenges and align current and desired future workflows with Provation Apex.
  • Maintain product, competitive, and market knowledge, including awareness of market trends and opportunities to improve Apex.
  • Meet Salesforce usage and reporting expectations, assist customers with invoice and contract questions, follow up on marketing-qualified leads, research potential opportunities, and complete assigned administrative reporting such as expense reports.
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