Regional Director of Sales and Marketi

Harmony Senior Services•Charleston, SC

1d•Remote

About The Position

The Regional Director of Sales and Marketing is responsible for the overall development, execution, and leadership of the Sales strategy for a given region. Long-term and sustainable growth in census and revenues are the top two priorities for this position, as well as to contribute to the marketing strategy and execute in the region. This position reports directly to the Chief Sales & Marketing Officer for the designated region. The Regional Director of Sales and Marketing supports the sales counselors in the field and, along with Executive Directors, evaluates their effectiveness while providing tailored one-on-one coaching as needed. Eligible Candidates must reside in a state in which Harmony currently operates: PA, OH, KY, IN, WV, VA, MD, DE, NC, SC, GA, TN. This position is remote eligible with frequent travel required throughout the assigned region.

Requirements

Bachelor's degree in business, sales/marketing preferred; or equivalent sales experience
Should have a minimum 5 years' of successful sales experience in senior living community
Willingness to travel: 75% (Required)

Responsibilities

Champion the values and culture of Harmony Senior Services while fostering an environment that makes customer service a top priority
Takes a lead role in the development and facilitation of formal sales training initiatives
A review outreach strategies and routinely joins sales staff on visits with professionals to observe the way the community is presented
Partners with Sales and Marketing Directors to develop effective quarterly sales and marketing campaigns
Works closely with Executive Director and Regional Operations Team to ensure that the sales team is working effectively across functions and ultimately is meeting the broader business objectives for the community
Ensures that every inquiry is treated with value and a sense of urgency and ensures that sales staff is exploring every possible solution in order to advance the sale
In consultation with the Chief Sales & Marketing Officer, Regional Director of Operations, and support office personnel, the Regional Director of Sales and Marketing assists the Executive Director with hiring, training, and evaluating Sales & Marketing Directors and Sales Associates in the field
Continually evaluates pricing strategies and provides recommendations for premium pricing desirable units or discounting apartments that are most difficult to rent
Assist Sales and Marketing Directors in the field with preparing their competitive analysis. The Regional Director of Sales and Marketing is expected to have a solid understanding of how each of the properties is positioned within the competitive set
Participates in monthly P&L reviews for all communities within the region
Takes a lead role in advising the communities on individual direct mail and advertising campaigns and closely evaluates the Return on Investment for each of the campaigns
Verifies routinely that the website is up-to-date for each of the respective properties in the region
Keeps informed of all trends, developments, concepts and techniques in our sector that might impact our product line. Specifically the Regional Director of Sales and Marketing should be listening for the needs and wants of our future residents and challenging the operations team to update the product offerings to remain current in the market
Complies with all HSS Policies and Procedures, as well as state, and federal regulations
Ensure sales culture is in tune with "The Harmony Way"
Performs other duties as assigned