Regional Director of Marketing

Brighten Life Home Health•Salt Lake, UT

About The Position

Brighten Life Home Health is seeking a Regional Director of Marketing to lead and support its marketing team, grow referrals and community awareness, and contribute to regional business development. The role involves building relationships with physicians, healthcare providers, and other referral sources; developing marketing strategies; and collaborating with leadership to meet growth and census goals. The position also supports admissions and referral development, prepares reports for leadership, and travels to agency locations and community events as needed. The organization provides home health services to help patients recover, improve mobility, and maintain independence at home. The role offers the opportunity to strengthen community partnerships, increase access to home health services, and contribute to organizational growth. Pay is based on experience, qualifications, and skills.

Requirements

Bachelor's degree in Marketing, Sales, Healthcare Administration, or a related field.
Minimum of 2 years of healthcare marketing experience.
Home Health or Hospice marketing experience required.
Strong communication, presentation, and relationship-building skills.
Excellent organization, time management, and problem-solving abilities.
Ability to work independently and collaborate with healthcare professionals.
Understanding of medical terminology and healthcare services.
Basic computer and technology proficiency.
Initiative and self-motivation.
Strong decision-making skills.
Ability to prioritize, stay organized, and maintain attention to detail.
Ability to build and maintain professional relationships.

Responsibilities

Lead and support the marketing team to increase referrals and community awareness.
Build relationships with physicians, healthcare providers, and referral sources.
Develop and implement regional marketing and business development strategies.
Collaborate with leadership to achieve growth and census goals.
Create marketing materials and assist with promotional initiatives.
Analyze market opportunities and identify areas for expansion.
Support admissions and referral development efforts.
Travel to agency locations and community events as needed.
Prepare reports and provide regular updates to leadership.