Regional Digital Marketing Manager

Highgate Hotels • Honolulu, HI

13d • Onsite

About The Position

The Regional Digital Marketing Manager plays a key role in driving digital demand and revenue for the Highgate Hawaii regional portfolio, supporting property ecommerce channels, website performance, and digital strategy. This role supports the day-to-day execution of revenue generation through the analysis, auditing and refinement of SEO/GEO, SEM, paid media, email/CRM, website and digital initiatives, working closely with the portfolio’s Regional Marketing Managers to ensure digital strategy and overall digital health is upheld and optimized across channels. The Regional Digital Marketing Manager monitors and supports channel performance and analytics, optimizes the guest digital journey from discovery to booking, and partners with agencies, sales and revenue teams, and on-property stakeholders to translate data into actionable improvements. This role also supports broader digital marketing initiatives as needed and positively contributes to enhancing guest satisfaction and team culture.

Requirements

• Minimum of 3 to 4 years' experience in Ecommerce and Digital Marketing (hospitality industry preferred)
• Demonstrated experience managing front- and back-end website content, SEO/GEO, SEM, paid media, and email/CRM programs, including ROI / KPI metrics
• Proficient in Microsoft Office, GA4 and E-commerce suite; working knowledge of CMS platforms and hospitality booking engines a plus
• Working knowledge of SEO/GEO strategy, SEM tools, paid media platforms, email/CRM systems
• Strong analytical skills with the ability to translate performance data into clear, actionable recommendations
• Demonstrated ability to develop and maintain relationships across stakeholder groups (e.g. GMs, Sales and Revenue Leaders, Regional Team, Agency Partners)
• Strong project management and organizational skills, with the ability to manage multiple property channels simultaneously
• Knowledge of full-funnel digital marketing and channel disciplines
• Ability to work efficiently, effectively and gracefully in a high-pressure & high-stress environment

Responsibilities

• Support the monitoring of day-to-day health, accuracy, and performance of property websites, booking engines, and public-facing digital platforms
• Support regular updates of website content assets to reflect business objectives, seasonality, promotions, and key property selling points, while maintaining site health and digital strategy
• Coordinate with CMS and web development vendors to implement site updates, fixes, and enhancements
• Help identify new opportunities for digital revenue-drivers and optimization opportunities that enhance the customer journey
• Help support the SEO/GEO strategy and execution across property websites and digital content
• Assist in the auditing of paid digital advertising campaigns across search, display, and social channels
• Liaise with partner agencies to support tracking deliverables and channel performance
• Regularly review channel performance reporting and data analytics; supply actionable insights to the Regional Marketing Managers
• Support segmentation and performance tracking for email/CRM programs
• Support e-marketing campaign performance and data analysis across property channels, reporting actionable insights to the Regional Marketing Managers
• Support monthly stakeholder reporting and assist in monitoring effective benchmarks for measuring KPIs/ROIs across ecommerce and digital channels
• Monitor trends in ecommerce, digital and emerging channels, and share relevant insights with the marketing team
• Maintain a warm and friendly demeanor at all times
• Be able to effectively communicate both verbally and written with all level of employees and guests in an attentive, friendly, courteous, and service-oriented manner
• Be effective at listening to, understanding, and clarifying concerns raised by employees and guests
• Be able to multitask and prioritize departmental functions to meet deadlines
• Approach all encounters with guests and employees in an attentive, friendly, courteous, and service-oriented manner
• Attend all required meetings and trainings
• Maintain regular attendance in compliance with Highgate Hotel standards, as required by scheduling, which will vary according to the needs of the hotel
• Maintain high standards of personal appearance and grooming, including attire that meets dress code requirements with a nametag
• Comply with Highgate Hotel standards and regulations to encourage safe and efficient hotel operations
• Maximize efforts towards productivity, identify problem areas, and assist in implementing solutions
• Be effective in handling problems, including anticipating, preventing, identifying, and solving programs as necessary
• Be able to cross-train in related areas
• Be able to maintain confidentiality of information
• Be able to show initiative, including anticipating guest or operational needs
• Perform other duties as requested by management

Benefits

• Medical insurance
• dental insurance
• vision insurance
• life insurance
• short-term and long-term disability insurance
• 401(k) Retirement Plan with employer matching contributions
• Paid holidays
• Paid vacation
• Paid sick leave (provided in accordance with applicable law)
• Employee assistance program (EAP)
• Educational opportunities / Tuition reimbursement
• Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed