Regional Community Liaison

PACS•Remote - Florida, FL

About The Position

The Regional Community Liaison develops and maintains strategic relationships with hospitals, healthcare providers, community organizations, and other referral sources to support census growth and strengthen the market presence of assigned skilled nursing facilities. The role collaborates with facility leadership and regional operations to identify business development opportunities, improve referral relationships, support patient transitions across care settings, and promote facility services in their communities. The position includes community outreach and representation, referral development and census growth, operational support for regional and facility initiatives, market analysis and reporting, relationship management, and compliance with applicable regulations and organizational standards. Regular travel throughout the assigned region is required to visit facilities, meet referral partners, attend community events, and support outreach initiatives.

Requirements

Strong interpersonal, verbal, and written communication skills.
Ability to develop and maintain relationships with diverse healthcare and community stakeholders.
Understanding of healthcare referral processes, admissions coordination, and post-acute care services.
Strong organizational, time-management, and follow-up skills.
Ability to analyze referral activity, recognize market opportunities, and communicate findings to leadership.
Proficiency in Microsoft Office and ability to use reporting tools, customer relationship management systems, or other business applications.
Ability to work independently while collaborating effectively with facility and regional leadership.
Ability to manage multiple facilities, competing priorities, and regional travel requirements.
Ability to travel regularly among assigned facilities and community partner locations.
Ability to remain seated or standing for extended periods while conducting meetings, presentations, and outreach activities.
Ability to use a computer, telephone, and other standard office equipment.
Ability to communicate effectively in person, by telephone, and through electronic communication.
Ability to work in skilled nursing facilities and community healthcare settings.

Nice To Haves

Bachelor’s degree in healthcare administration, business, marketing, public relations, or a related field; equivalent relevant experience may be considered.
Two or more years of experience in healthcare marketing, business development, community relations, admissions, or referral development.
Experience working with skilled nursing facilities, post-acute care providers, hospitals, or other healthcare organizations.
Demonstrated ability to establish professional relationships and support business development or census growth initiatives.

Responsibilities

Develop and maintain relationships with hospitals, physician offices, healthcare providers, senior living communities, home health agencies, hospice providers, and other community partners.
Represent assigned skilled nursing facilities at community events, healthcare networking meetings, and industry functions.
Promote facility services, clinical capabilities, rehabilitation programs, and specialized care offerings.
Identify opportunities to expand community partnerships and strengthen the organization's regional market presence.
Develop and maintain referral sources to support admissions and census growth across assigned facilities.
Collaborate with facility admissions teams and leadership to strengthen referral pipelines and improve responsiveness to referral opportunities.
Monitor referral activity, identify trends, and communicate opportunities to improve referral conversion and admissions outcomes.
Identify market opportunities, referral barriers, and strategies to increase facility utilization in support of regional census initiatives.
Partner with the Regional Vice President of Operations, Administrators, Directors of Nursing, and admissions teams to align outreach with regional operational priorities.
Visit assigned facilities regularly to assess outreach activities, strengthen coordination, and support facility-specific growth initiatives.
Assist facility leadership in developing and implementing community engagement and referral development plans.
Share effective outreach practices, market intelligence, and referral development strategies across the region.
Monitor local healthcare market trends, competitor activity, referral patterns, and community needs to identify growth opportunities.
Maintain accurate records of community contacts, referral relationships, outreach activities, and business development opportunities.
Prepare and present regular reports on outreach activities, referral trends, admissions opportunities, and progress toward established goals.
Communicate significant market changes, referral concerns, and potential growth opportunities to regional leadership.
Support positive relationships with referral partners, residents, families, and community stakeholders.
Collaborate with facility teams to address referral partner concerns and improve communication during admissions and care transitions.
Promote a professional and responsive experience for referral sources and community partners.
Support initiatives that enhance the organization's reputation and strengthen community trust.
Conduct outreach and business development in accordance with applicable federal and state regulations, organizational policies, and ethical standards.
Maintain the confidentiality of resident, referral partner, and organizational information.
Ensure marketing and referral development practices comply with applicable healthcare fraud and abuse laws, including restrictions on improper referral incentives.
Complete required training, documentation, and reporting in accordance with organizational standards.