Regional Business Manager

Generac Power Systems•Sussex, WI

About The Position

The Regional Business Manager is responsible for sales growth, market expansion, distributor business modeling, financial positioning, and go-to-market strategies for assigned regional distribution partners. The role develops sales and regional distribution strategies, as well as marketing communication tactics, to support program execution and market-share growth. Acting as a liaison between regional distribution partners and key customers, the manager works with distributor channel leadership, the Director of Sales, and Power Solutions Managers to develop business plans that increase market penetration. The position coordinates marketing activities with distribution partners and designs and executes plans to grow share in assigned markets. The role acts independently under the direction of the Director / VP Sales and may be required to relocate.

Requirements

Bachelor’s degree or equivalent work experience.
Five years of progressive experience in a finance- or sales-related field, or completion of Generac’s sales rotational program (Market Focused Sales Manager).
Effective negotiation skills.
Effective presentation skills and ability to speak in front of groups.
Strong verbal and written communication skills.
Knowledge of and proficiency with Microsoft Office Suite.
Ability to work independently in a field-based role from a home office.
Ability to travel sufficiently to cover the assigned territory.
Ability to recognize market trends and evaluate competitor strengths and weaknesses.
Ability to communicate at both executive and plant operational levels.
Ability to understand complex sales processes and direct closure strategies.
Knowledge of pricing and executing sales strategies.
Proficiency in business analysis and financial management.
Working knowledge of OEM/Dealer distribution.
Ability to relocate if necessary.

Nice To Haves

Engineering degree.
Master’s degree.

Responsibilities

Negotiate sales effectively using direct closure strategies.
Analyze key business metrics and establish plans for improvement.
Work with OEM/Dealer distribution channels on business analysis and financial management.
Draw valid conclusions on complex problems through data collection and fact gathering.
Identify market opportunities for Generac products.
Identify, assess, attract, and negotiate with potential customers in any segment, including commercial and industrial.
Develop plans to drive organizational change within distribution.
Translate analytical assessments into actionable business initiatives.
Develop strategic relationships within the region.
Provide world-class customer support.
Work with distributors to increase parts and service sales by leveraging Generac OEM products and services.
Manage and expand business with existing distribution partners.
Develop, design, and execute short- and long-term business plans related to all aspects and divisions of regional distribution partners.
Coordinate marketing activities with distribution partners.
Support promotional programs.
Administer in-market sales training as needed.
Assist with product specifications and business plans supporting new-product development proposals.
Act as SAP Super User within the assigned functional area.
Perform other duties as assigned.