Regional Business Manager

Generac•Sussex, WI

About The Position

The Regional Business Manager is responsible for sales growth, market expansion, distributor business modeling, financial positioning, and go-to-market strategies for assigned regional distribution partners. The role develops sales and regional distribution strategies, along with marketing communication tactics, to support program execution and market-share growth. The position serves as a liaison between assigned regional distribution partners and key customers, working with distributor channel leadership, the Director of Sales, and Power Solutions Managers to develop business plans for greater market penetration. The manager coordinates marketing activities with distribution partners and builds, designs, and executes plans to grow share in assigned markets. The role operates independently under the direction of the Director / VP Sales. It is field-based and can be performed from a home office, with travel required to cover the assigned territory. The position includes frequent computer-based work, along with regular standing and walking and occasional lifting of up to 25 pounds.

Requirements

Bachelor’s degree or equivalent work experience.
Five years of progressive experience in a finance- or sales-related field, or completion of Generac’s sales rotational program (Market Focused Sales Manager).
Effective negotiation skills.
Effective presentation skills and ability to speak in front of groups.
Strong verbal and written communication skills.
Knowledge of and proficiency with Microsoft Office Suite.
Ability to work independently from a home office in a field-based role.
Ability to travel to adequately cover the assigned territory.
Ability to recognize market trends and evaluate competitor strengths and weaknesses.
Ability to communicate at executive and plant operational levels.
Ability to understand complex sales processes and direct closure strategies.
Knowledge of pricing and sales strategy execution.
Proficiency in business analysis and financial management.
Working knowledge of OEM/Dealer distribution.
Ability to relocate if necessary.
Regularly talk and hear, manipulate objects or controls with the hands, stand, and walk; occasionally stoop, bend, reach above the shoulders, and lift up to 25 pounds.
Ability to perform frequent computer-based work involving periods of sitting, close vision, and adjustment of focus.

Nice To Haves

Engineering degree.
Master’s degree.

Responsibilities

Negotiate sales effectively using direct closure strategies.
Analyze key business metrics and implement plans for improvement.
Work with OEM/Dealer distribution channels on business analysis and financial management.
Collect data and facts, draw valid conclusions, and address complex problems.
Identify market opportunities for Generac products.
Identify, assess, attract, and negotiate with potential customers across segments, including commercial and industrial.
Develop plans to drive organizational change within distribution.
Translate analytical assessments into actionable business initiatives.
Develop strategic relationships within the region and provide customer support.
Work with distributors to increase parts and service sales using Generac OEM products and services.
Manage and expand business with existing distribution partners.
Develop, design, and execute short- and long-term business plans related to all aspects and divisions of regional distribution partners.
Coordinate marketing activities with distribution partners.
Support promotional programs and administer in-market sales training as needed.
Assist with product specifications and business plans to support new-product development proposals.
Act as an SAP Super User within the functional area as assigned.
Perform other duties as assigned.