Regional Account Manager - Washington/Oregon

Scope Group•Seattle, WA
•$100,000 - $115,000

About The Position

Scope Health Inc is hiring a Regional Account Manager to support its US team in the Washington and Oregon region. This sales and business development professional builds collaborative relationships with ophthalmologists and optometrists, using service-oriented customer contact to increase use and recommendation of Scope products. The role works with some management direction and supervision, while independently planning and implementing activities with limited assistance. The Regional Account Manager is expected to understand the Scope Product Portfolio and represent the company professionally in line with its values and behaviours. The role is based out of Seattle, Washington, with frequent travel throughout Washington and Oregon and travel several times a year to trade shows and company meetings around the US. The position requires willingness to travel approximately 30% across the territory and the US, as well as a flexible attitude to working hours. Scope provides equal employment opportunities to employees and applicants and prohibits discrimination and harassment based on protected characteristics under applicable federal, state, and local laws.

Requirements

  • At least 5 years of sales experience in a similar environment.
  • Demonstrated ability to build and maintain strong relationships with a varied group of healthcare providers, including drive, clinical competency, and interpersonal savvy.
  • Well-developed selling skills with a strong focus on customer needs.
  • Ability to analyze data and develop effective territory and account plans, monitor progress, and follow through.
  • Ability to work independently within a remote team.
  • Professional written and verbal communication skills with people at all levels inside and outside the business.
  • Self-motivation and strong organization and prioritization skills.
  • Ability to work under pressure and autonomously while managing a diverse and demanding workload.
  • Excellent computer literacy, including CRM systems and Microsoft Office (Word, PowerPoint, Outlook, and Excel).
  • Flexible attitude to working hours and willingness to travel across the territory and the US, approximately 30%.

Nice To Haves

  • Business- or science-related degree.
  • Professional qualifications and memberships.
  • Experience in the eye-care area.
  • Energy, resilience, and enthusiasm.

Responsibilities

  • Deliver preset sales, activity, and other objectives defined by Scope.
  • Create effective routing to develop and sustain major accounts, focusing activities and promotional spending on predefined target customers.
  • Conduct sales calls and presentations with customers in specialized departments in hospitals and other healthcare institutions.
  • Develop and maintain selling skills using the Scope Infinity model to maximize product use and promotion by healthcare providers.
  • Use promotional materials appropriately to support marketing-plan selling messages.
  • Represent Scope professionally and in accordance with company values and behaviours.
  • Liaise effectively with Scope colleagues and relevant third-party stakeholders to maximize commercial effectiveness, including regular joint action planning.
  • Share and implement best practices with colleagues in the area team and nationally when appropriate; take the lead on these activities when partnering with colleagues as needed.
  • Analyze territory sales and activity monthly, including integration of CRM systems for planning.
  • Produce a territory action plan with guidance from the line manager and colleagues.
  • Plan activities in advance and keep the CRM planner and customer interactions updated as required.
  • Manage the promotional budget to maximize return on investment and update the Manager as required.
  • Respond promptly to requests from customers and Scope colleagues.
  • Monitor performance against objectives and update the Manager as required; seek guidance when needed while managing time and meeting deadlines.
  • Maintain and develop knowledge of Scope products, therapy areas, competitors, and related marketing strategies.
  • Develop knowledge of the regional eye-care market and key account contacts; monitor changes in account structure, personnel, and policy, and share relevant information with US Management.
  • Monitor competitor activity in the territory and regularly provide feedback to colleagues, the Manager, and Marketing.
  • Understand the account strategy for each major account and coordinate account planning with other stakeholders.
  • Take personal responsibility for developing a number of Key Opinion Leaders (KOLs).
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