Reddit Marketer, Home Cleaning Appliances (Part-time - Freelance)

Outpost

41d•$1,500 - $2,200•Remote

About The Position

Outpost is a fast-growing, tech-enabled marketing agency focused entirely on Reddit. We help brands earn a real, lasting presence in the communities that shape how people discover and choose them. Reddit has become a trusted place for honest, unfiltered opinions. Most brands struggle to navigate this space effectively, often resorting to spamming subreddits and damaging their reputation. Outpost takes a white-hat, transparent approach, representing brands openly and earning attention by being genuinely useful in relevant conversations. We do not use fake accounts or misrepresent ourselves. This role involves managing a client's end-to-end presence on Reddit, including their branded account and subreddit, acting as their voice in key communities. The objective is to establish the brand as a welcome, trusted member, building genuine goodwill over time. The client is an established consumer brand in the home cleaning and home-care appliance sector, with an existing presence in relevant subreddits like r/CleaningTips, r/BuyItForLife, r/AutoDetailing, and r/AirPurifiers. The role requires a consistent, helpful voice to engage in product comparisons and address customer support questions transparently. This is a dedicated role for a specific client, with the client going live in early September. It requires 1-2 hours of weekly meetings with the Outpost team, engineers, and the client, especially during the initial brand and voice learning phase.

Requirements

Deep knowledge of Reddit culture, including what earns traction and what gets removed.
A marketing background (content, social media, SEO, or AEO/GEO).
Ability to write like a person, not a marketer.
Comfortable putting your name to a brand out in the open.
Ability to respond to high-priority threads within 24 hours.

Nice To Haves

Agency experience.
Genuine enthusiasm for the brand being represented.
Genuine interest in the home and cleaning space.

Responsibilities

Manage the client's branded Reddit account and subreddit.
Act as the voice representing the brand in relevant Reddit communities.
Understand the brand deeply: what they sell, who buys it, and how customers talk about it.
Use the Outpost platform to identify and join relevant conversations.
Comment, post, and run occasional AMAs on behalf of the brand.
Engage in threads where the brand is compared or discussed negatively.
Ensure all Reddit activity is disclosed and approved before going live.
Respond to high-priority threads quickly, ideally within the hour and at the latest within 24 hours.
Build and maintain the client's own subreddit, turning existing content into subreddit posts.
Keep the subreddit active and welcoming, moderating it effectively.
Act as the 'eyes on the ground,' flagging buyer sentiment and actionable insights.
Deliver monthly community intelligence reports to the client.