Marketer for Home Care

Namaste Home Health and Hospice•Longmont, CO

22h•Onsite

About The Position

We are seeking a dynamic and results-driven Home Care Marketer to join our team. While the position would start as part time, there is potential for rapid development into a full-time position. This role is pivotal in expanding our private pay client base and attracting top-tier caregiving talent. The ideal candidate will have a strong background in healthcare marketing, relationship building, and recruitment strategies.

Requirements

Proven experience in healthcare marketing, preferably in home care or senior services.
Strong understanding of private pay services and caregiver recruitment.
Excellent communication, networking, and interpersonal skills.
Ability to work independently and manage multiple priorities.
Valid driver’s license and reliable transportation.

Nice To Haves

Familiarity with CRM and applicant tracking systems.
Knowledge of local healthcare landscape and referral networks.
Bilingual (English/Spanish) a plus.

Responsibilities

Design and implement comprehensive marketing strategies aimed at increasing private pay service hours.
Align campaigns with company goals and market demand.
Cultivate and strengthen relationships with key referral sources such as hospitals, skilled nursing facilities, senior living communities, rehabilitation centers, and primary care providers.
Represent the agency at local events, senior expos, health fairs, and networking functions to raise brand awareness and educate the public on private pay home care options.
Collaborate with internal teams or external vendors to produce targeted marketing materials, including brochures, social media content, email campaigns, and website updates.
Identify and pursue new business opportunities through cold outreach, inbound inquiries, and partnerships.
Track leads through the sales funnel and support the intake process to convert prospects into clients.
Conduct regular analysis of local market trends, competitor offerings, and client feedback to refine marketing tactics and identify growth opportunities.
Maintain ongoing communication with current and prospective clients to ensure satisfaction, identify additional service needs, and encourage referrals.
Regularly monitor local and regional home care providers to understand their service offerings, pricing models, marketing strategies, and client engagement tactics.
Compare key performance indicators (KPIs) such as client acquisition rates, caregiver retention, and private pay growth against competitors to identify areas for improvement.
Conduct SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses to assess how our agency stands relative to competitors and uncover strategic advantages.
Gather insights from client and referral source feedback to understand why clients choose competitors and use this data to refine messaging and service delivery.
Stay informed on emerging trends in home care, such as technology adoption, service bundling, and niche offerings (e.g., memory care, post-surgical recovery) to anticipate shifts in demand.
Use competitor insights to adjust marketing campaigns, enhance service packages, and develop unique selling propositions that differentiate our agency in the marketplace.
Collaborate with HR and operations to identify staffing needs and recruitment goals.
Implement targeted recruitment campaigns to attract qualified caregivers, CNAs, and HHAs.
Represent the company at job fairs, training programs, and community events.
Screen and pre-qualify candidates to ensure alignment with company standards and client needs.
Work closely with the care coordination team to ensure seamless onboarding of new clients and caregivers.
Track and report marketing and recruitment metrics, including ROI, conversion rates, and retention.
Provide regular updates to leadership on progress toward goals.