Recruitment and Benefits Communications Specialist

Minnesota Coaches & Affiliates•Lincoln, NE

24d•Onsite

About The Position

The Recruitment and Benefits Communications Specialist owns recruitment marketing and benefits communications for Reliant Transportation Group, serving more than 20 service centers across Minnesota and Wisconsin. The position plans, writes, designs, and distributes clear, accurate, creative, and compelling communications in the Reliant brand voice. It is divided evenly between employer-brand and recruiting communications, and benefits education and enrollment communications. The Specialist reports to the Director of Marketing & Communications and works primarily with Human Resources and service center leadership. On the recruitment side, the Specialist develops the employer value proposition and messaging, manages recruitment campaigns and recruiting content across channels, maintains careers-site and social content, and equips service centers with materials and support for local hiring events. The role uses recruiting data and digital tools to attract and retain teammates and measures campaign performance. On the benefits side, the Specialist partners with Human Resources, the Compensation and Benefits leader, and the benefits broker to plan and deliver open enrollment communications and year-round benefits education. The role produces guides, total rewards materials, videos, FAQs, presentations, and other content; helps teammates understand and use available benefits; and verifies accuracy and coordinates required notices while protecting confidential information. The position is based on-site at the corporate office in Hastings, Minnesota, during standard business hours, with occasional travel to service centers across Minnesota and Wisconsin. Work takes place in offices, driver rooms, maintenance facilities, bus yards, and community events, including around vehicles and equipment and in varying weather. Flexible hours, including occasional early mornings, evenings, or weekends, may be needed for hiring and enrollment events and to reach drivers before and after routes.

Requirements

Bachelor’s degree in Communications, Marketing, Human Resources, Journalism, or a related field, or an equivalent combination of education and experience.
At least three years of professional experience in internal communications or recruitment marketing, including at least two years communicating employee benefits or total rewards.
Portfolio of written and designed work, such as job postings, campaign copy, benefit guides, video scripts, and presentations.
Working knowledge of employer-sponsored benefits, including medical, dental, vision, life and disability, retirement, HSA and FSA accounts, leave, and the annual enrollment cycle.
Working knowledge of the recruiting funnel, job boards, applicant tracking systems, and paid and unpaid digital marketing.
Exceptional writing and editing skills, including the ability to translate technical, legal, and plan language into plain English.
Strong project management skills and ability to run multiple campaigns and an enrollment calendar on deadline and on budget.
Proficiency in Microsoft 365 and a design tool such as Canva or Adobe Creative Cloud; ability to quickly learn applicant tracking, HRIS, and web content platforms.
Sound judgment and discretion with confidential teammate information; familiarity with HIPAA, ERISA disclosure basics, and equal employment opportunity requirements for recruitment advertising.
Valid driver’s license and ability to travel to service centers across Minnesota and Wisconsin, including occasional early mornings, evenings, and weekends for events and enrollment meetings.

Nice To Haves

Experience in transportation, logistics, or another multi-site, hourly, field-based workforce.
Experience administering content in an applicant tracking system, HRIS, or benefits administration platform.
Video production and editing experience.
SHRM-CP, PHR, CEBS, or a related professional certification.

Responsibilities

Develop and maintain the employer value proposition, recruitment messaging framework, and visual standards, ensuring recruiting materials reflect the company’s brand and core principles.
Plan and execute recruitment marketing campaigns across job boards, paid social, search, radio, print, community partnerships, and the teammate referral program; manage calendars, budgets, vendors, and creative.
Maintain careers-site content, service center location pages, testimonials, and photo and video libraries; track recruiting channel results and adjust spending based on performance.
Create local hiring materials such as event kits, yard signs, banners, bus signage, referral cards, and community flyers; support hiring events, school district events, and open houses, and train location leaders to use materials consistently.
Design and maintain candidate-to-teammate communications and tools, using applicant tracking system data, SEO, SEM, and other data sources in collaboration with Human Resources and location leaders.
Support the annual open enrollment communication plan, timeline, and message sequence with the Compensation and Benefits leader, Human Resources, and the benefits broker.
Produce enrollment guides, retirement and profit-sharing communications, videos, FAQs, meeting decks, and manager talking points; deliver on-site and virtual enrollment sessions and meet enrollment deadlines.
Create benefit guides, total rewards statements, new-hire benefits orientation materials, and year-round education covering benefit programs and life-event changes; answer basic plan questions and route claims or eligibility issues to Human Resources and the broker.
Verify benefit details against carrier, broker, and plan-document sources; coordinate required notices with Human Resources; maintain version control and archives; and handle teammate information according to HIPAA and company confidentiality policy.
Maintain recruitment and benefits content across bulletin boards, driver room monitors, HRIS and intranet portals, text and email lists, and paycheck communications; use plain language to make messages actionable.
Track recruiting and benefits communication metrics, report monthly to Marketing and Human Resources leadership, and recommend and implement improvements.
Travel to service centers across Minnesota and Wisconsin for hiring events, school-year kick-off meetings, open enrollment sessions, and content gathering.