Exempt to Permanent – Public Information Officer (1312) – Citywide (168253)

City and County of San Francisco • San Francisco, CA

7d • $99,892 - $121,368

About The Position

Under direction, administers a department’s public information program to educate the public about the uses and availability of the department’s facilities and activities. This is a citywide civil service examination and recruitment restricted to current Category 16, 17, and 18 exempt City employees working in the 1312 Public Information Officer classification who meet the stated service and qualification requirements. Successful candidates may be placed on an eligible list used by departments to fill openings in this job classification. Some positions may involve adverse weather, long-distance walking, and driving to project sites and meetings; work may also be required on nights, weekends, or holidays.

Requirements

• Must be a current Category 16, 17, or 18 exempt City employee in Class 1312 and have worked at least 2,080 hours in Class 1312.
• Bachelor’s degree from an accredited college or university, or qualifying additional experience substituted year for year; 30 semester units or 45 quarter units equal one year.
• Two years of professional experience in public relations, public affairs, public information, editorial, newspaper, magazine, radio, television, social media, digital engagement, advertising, marketing, or similar work directly responsible for preparing and disseminating news and information in multiple formats for internal and external audiences, where preparing or directing mass-media informational material or developing a public information program was a major part of the position.
• A master’s degree from an accredited college or university in public relations, journalism, mass communications, marketing, or a closely related field may substitute for one year of the required experience.
• Applicants must fully complete the online job application and the required Preliminary Questionnaire and Training & Experience Assessment.

Responsibilities

• Develop publicity releases about departmental events, programs, and activities for print, broadcast, and online media; prepare weekly chronological activity lists for publicity outlets and regular or special departmental publications.
• Coordinate review of online coverage, maintain quality control and press-clipping files, and prepare departmental directories and publicity and specialized mailing lists.
• Prepare administrative studies and reports with supporting data; conduct historical research; respond to inquiries; edit publicity material submitted by departmental staff; assemble information for reports; and write press releases.
• Attend commission and executive staff meetings and professional conferences, and report relevant discussions to the department head or division.
• Develop and carry out public information and education programs about department facilities, including distributing publicity releases, arranging community meetings and events, posting social media announcements, and updating departmental websites.
• Communicate with the public, outside organizations, and departmental staff to provide or obtain information and explain policies and procedures concerning facilities, activities, and programs.
• Interpret and coordinate existing policies, methods, and procedures for publicizing departmental facilities, activities, and programs, and recommend new approaches.
• Coordinate design and quality control of artwork and production for advertising and promotional materials, including exhibits, special events, programs, posters, brochures, and signs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level