Exempt to Permanent – Public Information Officer (1312) – Citywide (168253)

City and County of San Francisco • San Francisco, CA

6d

About The Position

This is a citywide Exempt to Permanent recruitment for current City employees only, conducted under the Class-Based Test Civil Service Rules. It is restricted to current category 16, 17, and 18 exempt employees of the City and County of San Francisco, San Francisco Unified School District, or San Francisco City College working in the 1312 Public Information Officer classification. Applying is an application to take a citywide exam. Successful candidates will receive an exam score and ranking on an eligible list that departments may use when hiring for this job classification.

Under direction, the Public Information Officer administers a department’s public information program to educate the public about the uses and availability of its facilities and activities. The work includes preparing and distributing information through print, broadcast, online, and social media; coordinating publicity and publications; conducting research and preparing reports; communicating with the public and other organizations; and supporting the design and quality control of promotional materials. Some positions may involve adverse weather, long-distance walking, and driving to project sites and meetings. Work may be required on nights, weekends, or holidays.

Requirements

• Current category 16, 17, or 18 exempt employee in Class 1312, with at least 2,080 hours worked in Class 1312.
• Baccalaureate degree from an accredited college or university, or qualifying additional experience substituted year-for-year; 30 semester units or 45 quarter units equal one year.
• Two years of professional experience in public relations, public affairs, public information, editorial, newspaper, magazine, radio, television, social media, digital engagement, advertising, marketing, or similar work directly responsible for preparing and disseminating news and information in multiple formats for internal and external audiences, where preparing or directing mass-media informational material or developing a public information program was a major part of the position.
• A master’s degree from an accredited college or university in public relations, journalism, mass communications, marketing, or a closely related field may substitute for one year of required experience.
• Applicants must complete the job application, Preliminary Questionnaire, and Training & Experience Assessment as part of the examination process.

Responsibilities

• Develop publicity releases about departmental events, programs, and activities for print, broadcast, and online media; prepare weekly chronological activity lists and regular or special departmental publications.
• Coordinate review of online coverage, ensure quality control, maintain press-clipping files, and prepare departmental directories and publicity and specialized mailing lists.
• Prepare administrative studies and reports with supporting data; conduct historical research; respond to inquiries; edit publicity material; assemble information for reports; and write press releases.
• Attend commission and executive staff meetings and professional conferences, and report discussions to the department head or division.
• Develop and carry out public information and education programs about department facilities, including selecting, preparing, and distributing publicity; arranging community meetings and events; posting social media announcements; and updating departmental websites.
• Communicate with the public, outside organizations, and departmental staff to provide or obtain information and explain policies and procedures concerning facilities, activities, and programs.
• Interpret and coordinate existing policies, methods, and procedures for publicizing departmental facilities, activities, and programs, and recommend new ones.
• Coordinate design and quality control of artwork and production for advertising and promotional materials, including exhibits, special events, programs, posters, brochures, and signs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level