Promo Lead
About The Position
Pocket FM is seeking a creative leader for its Japan Marketing team in a fully remote role based in Japan. The role requires professional fluency in Japanese and English and involves creating marketing content for Japanese audiences while partnering with global Marketing, Creative, Production, Product, and Performance Marketing teams. This is a storytelling-first creative leadership role focused on promotional assets that run 30–50 minutes. The Promo Lead will apply long-form narrative craft—including hooks, character development, emotional escalation, pacing, dialogue, and cliffhangers—to help audiences stay engaged and discover the full series. The role leads the creative vision, writing, localization, and optimization of promotional campaigns for the Japanese market, managing writers, editors, and creative collaborators while remaining hands-on with scripts, story structures, messaging, and creative direction.
Requirements
- Professional screenwriting experience in television, film, anime, audio fiction, serialized fiction, or other long-form narrative entertainment.
- Professional fluency in Japanese and English, with the ability to collaborate internationally and create native-quality creative for Japanese audiences.
- Exceptional storytelling, writing, and conceptual thinking skills, including the ability to create emotionally engaging, performance-driven work.
- Ability to develop long-form narratives with strong openings, character-driven storytelling, emotional progression, conflict escalation, and satisfying narrative payoffs.
- Experience in a creative leadership or related role, such as Creative Director, Associate Creative Director, Senior Copywriter, Screenwriter, Advertising Creative, or Content Creative.
- Experience leading writers, editors, creative studios, or multidisciplinary creative teams.
- Strong understanding of digital advertising, creative testing, and user acquisition marketing.
- Experience writing or directing promotional content across video, social media, digital advertising, television, film, gaming, publishing, or entertainment.
- Ability to combine creative intuition with data-driven decision-making to improve campaign performance.
- Experience localizing creative content for Japanese audiences, with strong cultural awareness and language quality.
- Excellent communication, collaboration, and project management skills.
- Ability to manage multiple creative projects, stakeholders, and production timelines in a fast-paced environment.
Nice To Haves
- Experience in entertainment, gaming, streaming, publishing, audio, web fiction, advertising, or creator platforms.
- Passion for storytelling, creative experimentation, and building marketing campaigns that inspire audiences to discover new stories.
Responsibilities
- Lead the creative vision and storytelling strategy for user acquisition campaigns across the Japanese market.
- Write, shape, and direct 30–50-minute promotional content using screenwriting principles such as character development, pacing, emotional escalation, dialogue, and cliffhangers.
- Develop concepts, scripts, messaging, and creative frameworks that capture attention and drive audience engagement.
- Build testing roadmaps for hooks, openings, characters, story structures, emotional beats, cliffhangers, and other creative concepts.
- Adapt and localize successful global campaigns so they feel culturally authentic and emotionally resonant for Japanese audiences.
- Oversee creative localization from copy adaptation through dubbing, editing, creative review, and final asset delivery.
- Establish and maintain creative standards for storytelling, writing quality, pacing, visual execution, and technical production.
- Lead, mentor, and inspire promo writers, video editors, and creative collaborators.
- Partner with Performance Marketing to evaluate campaign performance and iterate creative concepts based on audience insights.
- Analyze customer acquisition cost, conversion rates, engagement, retention, watch time, and audience drop-off to identify creative optimization opportunities.
- Translate performance insights into stronger storytelling, messaging, and creative execution across campaigns.
- Support hiring, coaching, and development of creative talent while fostering experimentation, collaboration, and continuous improvement.
- Collaborate with Marketing, Production, Product, Localization, and Global Creative teams on campaigns that support business growth.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
