Programmatic Campaign Analyst

Citi•New York, NY

1d•$78,320 - $109,280

About The Position

The Programmatic Campaign Analyst is an individual contributor on Citi’s in-house programmatic media team, responsible for executing, optimizing, and reporting on programmatic media investments. The role focuses on day-to-day campaign management, protecting Citi’s brand, supporting business outcomes, and assisting the Senior Programmatic Campaign Manager with operational excellence. It contributes to Citi’s internal programmatic approach and the effective use of strategic technology partnerships. The position reports to the Group Manager, Lead Programmatic Media Strategist. The analyst works across programmatic platforms and AdTech/MarTech tools to manage campaign setup, activation, monitoring, optimization, quality assurance, and reporting. The role also involves collaborating with agency partners and internal teams, supporting vendor communications, maintaining governance and documentation, assisting with billing reconciliation, and researching emerging programmatic technologies. The incumbent is expected to assess business risk appropriately, protect the firm’s reputation and assets, comply with applicable laws, rules, regulations, and policies, exercise sound ethical judgment, and transparently escalate, manage, and report control issues. This is a full-time position based in New York, New York. The listed salary range is $78,320 to $109,280. Citi may also offer eligible employees incentive and retention awards, competitive benefits, and paid time off. Offerings may vary by jurisdiction, job level, and date of hire.

Requirements

2–5 years of progressive hands-on experience in programmatic media, focused on campaign execution and optimization; experience may be client-side, publisher-side, or agency-side.
2–5 years of experience in media, branding, or advertising analytics.
Strong hands-on experience running campaigns in DV360.
Hands-on experience with leading programmatic activation platforms (DSPs) and a track record of contributing to performance improvements through optimization.
Foundational understanding of AdTech and MarTech ecosystems, including audience management tools, DSP/SSP, bid management, ad serving, web analytics, and identity solutions.
Solid analytical skills and ability to interpret data and contribute strategic insights from programmatic datasets.
Proactive approach and willingness to learn about the evolving media landscape, particularly privacy-first advertising.
Good communication and organizational skills, including the ability to articulate campaign performance and collaborate with team members and partners.
Detail-oriented and process-driven, with the ability to manage multiple tasks in a fast-paced environment.
Bachelor’s/University degree or equivalent experience.

Nice To Haves

Experience with Amazon and Yahoo DSPs.
Experience with emerging programmatic technologies and privacy-first advertising.

Responsibilities

Execute and optimize programmatic media campaigns across platforms in alignment with strategic objectives.
Use programmatic buying platforms, including DV360, to implement campaign architecture, bid strategies, and optimization techniques.
Monitor campaign performance daily, identify trends, and assist with analysis of programmatic metrics, supply path optimization, and media quality indicators.
Generate performance reports and provide initial insights and recommendations.
Use AdTech/MarTech tools for campaign setup, trafficking, tracking, and reporting; assist in evaluating new media solutions and features.
Support the Senior Programmatic Campaign Manager in day-to-day communication with programmatic vendors and technology partners.
Collaborate with agency partners and internal teams, including creative and analytics, to support campaign execution and marketing objectives.
Follow programmatic media governance frameworks and perform quality assurance checks on campaign setups, tracking, and reporting.
Assist with documenting campaign strategies and execution and support billing reconciliation processes.
Contribute to research and discussions about programmatic technology and emerging technology utilization.
Assess risk in business decisions, support compliance with applicable laws, rules, regulations, and policies, and escalate, manage, and report control issues transparently.

Benefits

Medical coverage
Dental insurance
Vision insurance
401(k)
Life insurance
Disability insurance
Wellness programs
Paid vacation
Paid sick leave
Paid holidays
Discretionary and formulaic incentive and retention awards may be available to eligible employees