Lead Analyst, Programmatic Analytics

Zeta Global • New York, NY

1d • Hybrid

About The Position

Zeta Global Corp. seeks a Lead Analyst, Programmatic Analytics and Strategy in NYC to Serve as the client-facing lead responsible for communicating campaign strategy, reviewing campaign-based performance insights, and delivering narrative interpretations of data findings to external clients. Partner with clients to understand business challenges. Design analytic and testing plans to derive actionable intelligence aligned with client marketing objectives. Own end-to-end campaign performance reporting, identify optimization opportunities, and recommend strategies such as expansion to additional channels, updates to targeting, or new analyses to address client business objectives. Review and evaluate performance of programmatic models across revenue, delivery performance, and pacing metrics. Pull and synthesize audience insights reports. Design and implement controlled tests to evaluate model performance and feature effectiveness within the programmatic advertising platform. Collaborate with internal Product and Engineering teams to assess measurement tools and provide feedback on automation and model features to improve campaign reliability, reach, and effectiveness. Develop innovative measurement tools and analytic solutions to advance the organization's programmatic analytics capabilities. Consult with clients on the development and alignment of marketing programs across online and omnichannel digital media channels. Determine campaign setup requirements including testing methodologies, reporting specifications, and optimization modeling parameters to ensure full impact and efficiency of programmatic campaigns. Communicate campaign optimization results to clients, demonstrating value delivered against original business goals through structured presentations and data storytelling.

Requirements

• Bachelor’s degree in Business Intelligence and Analytics, Marketing Analytics, Mathematics or Statistics
• 4 years of experience required in the job offered or a similar occupation.
• Use SQL for data extraction, transformation, and analysis.
• Use advanced Microsoft Excel, including pivot tables and data analysis functions.
• Communicate complex technical concepts clearly to non-technical clients and stakeholders.
• Use data visualization and presentation tools, including Microsoft PowerPoint.

Responsibilities

• Serve as the client-facing lead responsible for communicating campaign strategy, reviewing campaign-based performance insights, and delivering narrative interpretations of data findings to external clients.
• Partner with clients to understand business challenges.
• Design analytic and testing plans to derive actionable intelligence aligned with client marketing objectives.
• Own end-to-end campaign performance reporting, identify optimization opportunities, and recommend strategies such as expansion to additional channels, updates to targeting, or new analyses to address client business objectives.
• Review and evaluate performance of programmatic models across revenue, delivery performance, and pacing metrics.
• Pull and synthesize audience insights reports.
• Design and implement controlled tests to evaluate model performance and feature effectiveness within the programmatic advertising platform.
• Collaborate with internal Product and Engineering teams to assess measurement tools and provide feedback on automation and model features to improve campaign reliability, reach, and effectiveness.
• Develop innovative measurement tools and analytic solutions to advance the organization's programmatic analytics capabilities.
• Consult with clients on the development and alignment of marketing programs across online and omnichannel digital media channels.
• Determine campaign setup requirements including testing methodologies, reporting specifications, and optimization modeling parameters to ensure full impact and efficiency of programmatic campaigns.
• Communicate campaign optimization results to clients, demonstrating value delivered against original business goals through structured presentations and data storytelling.
• Use SQL for data extraction, transformation, and analysis.
• Use advanced Microsoft Excel, including pivot tables and data analysis functions.
• Communicate complex technical concepts clearly to non-technical clients and stakeholders.
• Use data visualization and presentation tools, including Microsoft PowerPoint.

Benefits

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior