Programmatic Ad Specialist

Macmillan • New York, NY

4d • Remote

About The Position

Tor Publishing Group is seeking a highly motivated Programmatic Advertising Specialist to support the planning, execution, and optimization of programmatic advertising campaigns across multiple platforms. This hands-on role works closely with the Advertising and Promotions (AdPromo) team on daily campaign operations, performance analysis, audience development, and sharing insights that inform marketing strategy for TPG’s fiction catalog. The position suits someone curious, creative, data-driven, eager to experiment with ad formats, targeting strategies, and reporting, and motivated to learn and continuously improve performance in a collaborative publishing environment.

The position is classified as remote but is tied to the company’s New York, NY office at 120 Broadway. Employment is subject to New York State tax withholding under applicable regulations. The role is non-exempt and overtime eligible. The stated salary range is $60,000–$65,000.

Requirements

• Strong analytical skills and comfort working with performance data.
• Experience building reports or visualizations using tools such as Google Looker Studio, Excel, or Sheets.
• Creativity and willingness to test new approaches independently.
• Strong organizational skills and ability to manage multiple campaigns simultaneously.
• Strong communication skills, including the ability to present insights to non-technical stakeholders.
• Ability to collaborate in a team environment and adapt quickly to shifting priorities.
• One to two years of experience managing digital advertising or paid media campaigns; internships count.
• Hands-on experience with Amazon Advertising.

Nice To Haves

• Familiarity with book publishing, media, or entertainment marketing.
• Knowledge of audience development, first-party data use, and remarketing strategies.
• Experience with experimentation frameworks such as A/B testing, incrementality, and creative testing.
• Basic knowledge of HTML, UTM tagging, or tracking implementation.
• Experience collaborating with creative teams or providing feedback on ad assets.
• Strong interest in science fiction, fantasy, or genre publishing.
• Bachelor’s degree from an accredited institution is preferred.

Responsibilities

• Support day-to-day management of programmatic advertising campaigns across Amazon Advertising, Google Ads, StackAdapt, and other platforms.
• Launch, monitor, and optimize campaigns to meet spend pacing, return on ad spend (ROAS), and key performance indicator targets.
• Design and run A/B tests to identify opportunities involving creative, audiences, and bidding strategies.
• Maintain audience segments for targeting, remarketing, and upper-funnel growth initiatives.
• Analyze campaign performance data and prepare reports for internal stakeholders.
• Collaborate with creative teams by providing clear direction and feedback on ad assets.
• Keep current with platform trends, tools, and best practices, and proactively propose tests and new ideas.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed