Programmatic Ad Ops Manager

PatientPoint•New York, NY

11d•$60,000 - $110,000•Remote

About The Position

PatientPoint’s Programmatic Operations Manager manages and optimizes programmatic advertising initiatives. The role works with internal teams and external partners to execute campaigns successfully and maximize revenue, using analytical skills, platform expertise, performance management, and troubleshooting. The position is based in New York in a hybrid arrangement or can be remote, with travel required two to three times a year. The base salary band is $60,000–$110,000. PatientPoint is a digital health company focused on improving patient behaviors and health outcomes. It operates a digital network in 30,000 physician offices, connecting patients, providers, and health brands with relevant information.

Requirements

At least 3 years of AdOps experience, including direct campaign management.
Strong understanding of digital advertising, targeting, and AdTech platforms and technologies.
Experience working at a large-scale, premium publisher.
Strong analytical skills for campaign optimization and performance analysis, including the ability to analyze data sets and communicate findings effectively.
Proficiency with major ad servers.
Exceptional organizational and communication skills.
Proactive and resourceful, with a strong sense of initiative.
Collaborative approach and positive attitude.
Ability to adapt to changing priorities and manage multiple tasks simultaneously.

Nice To Haves

Programmatic advertising experience, including PMP deal management.
Hands-on experience setting up and managing deals directly within SSPs and DSPs.
Experience with digital out-of-home (DOOH) advertising.

Responsibilities

Oversee the programmatic deal workflow, including setup, execution, reporting, and optimization.
Identify process improvements to make programmatic operations more effective.
Monitor campaigns across programmatic platforms to ensure accurate delivery and performance against KPIs.
Identify, investigate, and resolve issues related to deal health.
Review and analyze campaign performance data using dashboards and reporting frameworks, and provide actionable insights to internal and external stakeholders.
Build and maintain relationships with AdTech platforms, notably SSPs, and key stakeholders.
Disseminate internal communications to staff and volunteers.