Program Manager, Product Immersion and Testing

Meta•Austin, TX

5d•$118,000 - $170,000

About The Position

Meta’s Product Immersion & Testing Team within Business Product Marketing is seeking a Program Manager to support customer insights, product testing, launches, and scaling Meta’s business and marketing solutions. The team integrates the voice of the customer into product marketing and uses insights to inform strategies and outcomes. The role involves independently defining project scope, navigating ambiguity, aligning stakeholders, managing complex projects, and using customer insights and data analysis to inform decisions. The position supports in-market experiences and may require up to 20% travel, including international travel.

Requirements

At least 8 years of experience in program/project management, customer service, marketing, user/UX research, operations, or product testing.
Experience managing, tracking, and measuring digital marketing campaigns.
Experience designing and operating structured product-testing or user-research programs at scale, including program development, participant management, and insight synthesis.
Experience leading complex, cross-functional programs with multiple concurrent work streams and managing dependencies, risks, and stakeholder alignment across technical and non-technical teams.
Experience communicating program strategy and product insights to product audiences through written narratives, data-driven presentations, and structured briefings.
Experience defining program metrics and using data to evaluate effectiveness and drive continuous improvement.
Experience initiating and completing projects with minimal guidance.
Experience building relationships with cross-functional teams and delivering impact through communication and influence.
Experience implementing processes or programs to improve product or team performance.
Ability to work independently and lead cross-functional teams.
Understanding of product development, market research, and testing principles.
Strategic thinking and problem-solving skills.
Experience with project management tools such as Asana, Jira, or Smartsheet, and with escalation processes.
BA/BS degree in a relevant field, such as Marketing, Business, Communications, or a related field.

Nice To Haves

Ongoing AI skill development, such as prompt/context engineering or agent orchestration, and awareness of emerging AI technologies.
Ability to integrate AI tools to optimize or redesign workflows and deliver measurable impact, such as efficiency gains or quality improvements.
Experience with Ads Manager or other Meta ad platform interfaces.
Experience working with a broad range of customers or user segments.
Experience prioritizing and making decisions in fast-moving, ambiguous environments with competing demands.
Experience with A/B testing.
Experience contributing at both strategic and operational levels.
Experience adhering to and implementing responsible, ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews.

Responsibilities

Manage, monitor, and recruit for alpha, beta, and general-availability product tests and immersions; lead delivery of multiple projects as the main point of contact for Product, Sales, and Data Science.
Define project goals, identify clients, coordinate logistics, and compile key information into briefs for immersion and testing projects.
Collaborate with Product Management, Product Marketing, Data Science, Engineering, and User Research to scope test designs and requirements, manage logistics, and surface insights that inform product and business outcomes.
Communicate insights and findings to cross-functional teams, influence roadmap prioritization, and develop solutions to address problems at scale.
Analyze impact metrics and inform, influence, and execute processes that improve efficiency and support quality.
Troubleshoot bugs, feature requests, and product confusion during tests and immersions; use escalation paths and keep stakeholders informed.
Support in-market experiences, including up to 20% travel, with international travel possible.