Program Manager, Public Health Marketing & Advertising

Blueprint Creative Group • Nashville, TN

6d • Remote

About The Position

Blueprint Creative Group is hiring a Program Manager to lead its Rural Health work. The role owns a grant-funded public health program from workplan development through measurable outcomes, serving as the day-to-day client lead for the Tennessee Department of Health and providing marketing direction to creative and media teams. The position combines program management, public health marketing strategy, client relationship management, cross-functional team direction, and performance measurement. The role is remote-friendly, and the company is hiring nationwide; readiness to travel to Nashville, Tennessee, is noted.

Requirements

• At least 7 years leading public health or public sector programs.
• Direct, hands-on ownership of awareness, public education, or marketing campaigns.
• Track record of managing complex, multi-stakeholder programs on budget and on deadline, including government reporting, compliance, and KPI tracking.
• Fluency in behavior change and social marketing principles, audience segmentation, message testing, and performance optimization.
• Clear, confident communication with government clients and ability to lead cross-functional teams and vendors.

Nice To Haves

• Public health experience at the federal level, on a federal program, or with a state or local public health department.
• Rural health, tobacco, chronic disease, or behavior change campaign experience.
• Experience on a state marketing or advertising contract.
• PMP certification or equivalent.
• Located in or able to travel readily to Nashville, Tennessee; travel experience or readiness in the Southeast, mid-Atlantic, and Northeast is a plus.

Responsibilities

• Translate contract scope into workplans, timelines, budgets, deliverables, and KPIs; keep workstreams on schedule and in compliance.
• Lead strategy and execution for awareness, public education, and marketing campaigns across paid, earned, owned, and community channels, based on audience research, segmentation, and message testing.
• Serve as the day-to-day client lead for the Tennessee Department of Health, managing expectations, reporting, and relationships through clear communication.
• Direct cross-functional creative, media, digital, and community teams and subcontractors, aligning their work with campaign strategy and client goals.
• Track performance against KPIs, report results to the client, optimize campaigns using data, and demonstrate measurable impact on health outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed