Program Manager, Customer Marketing

Staples Inc.•Framingham, MA

21h•Hybrid

About The Position

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas. The Program Manager, Customer Marketing, is responsible for managing our weekly promotional CRM assets including email, SMS and Push notifications program and supporting the go‑to‑market (GTM) calendar by developing channel recommendations, targeting strategies, and messaging guidance for each campaign. This role partners closely with Brand Marketing to translate campaign objectives into effective, customer‑centric email executions that drive engagement, conversion, and long‑term value. This role reports to and supports the Director of Omni Loyalty & Customer Marketing, working closely with multiple teams including marketing operations, brand marketing, creative, portfolio, analytics, and more to bring campaigns to market and measure performance against multiple KPIs.

Requirements

A cross-functional collaborator who can build alignment across internal teams to drive shared goals and strategy. Also has the ability to work well independently.
Excellent oral and written communication skills and strong interpersonal skills.
Detail oriented, highly organized individual with proven project management skills.
Experience managing multiple projects and deadlines at one time, pivots quickly to changing priorities and campaign timelines.
5+ years of related marketing experience
Strong proficiency in Microsoft Office suite (PowerPoint, Excel, etc.)
Demonstrated ability to manage multiple priorities and hit deadlines

Nice To Haves

Bachelor’s Degree preferably in Marketing
Previous experience in CRM marketing, preferred.

Responsibilities

Own end‑to‑end planning of weekly promotional campaigns, including email, SMS and Push.
Partner with merchandising and portfolio teams on offer prioritization and develop monthly strategies that support the go to market calendar.
Manage wireframes and execution with marketing ops team
Collaborate with Brand Marketing to support the GTM calendar with CRM‑specific recommendations for each campaign, including Email, SMS and Push notifications
Provide strategic guidance on: Assets recommendation and cadence, Audience segmentation and targeting, Message hierarchy and CTA strategy
Ensure campaigns adhere to brand standards, CRM best practices, and deliverability requirements
Partner with cross-functional partners to execute campaigns on launch dates, ensuring accuracy and quality across all channels.
Track and analyze campaign performance using key email KPIs (open rate, click rate, conversion, traffic, revenue, etc.)
Deliver post‑campaign readouts with insights and recommendations
Ensure campaigns adhere to brand standards, CRM best practices, and deliverability requirements