Program Management Manager (Lead) - Ads Campaign Operations - Gamma

Google Operations Center

19h•Onsite

About The Position

The Program Management Manager (Lead) will be a high-impact, cross-functional leader with extensive expertise in digital marketing, sophisticated data analytics, and strategic team management, possessing the acumen to architect and deliver robust, scalable solutions within a high-velocity, fast-paced environment. The base salary range for this full-time position is $168,000 - $189,000 + bonus + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in this role posting reflect the base salary only, and do not include bonus or benefits. Some benefits information is included in this job description, and your recruiter can share more about the specific salary range and benefits for this position during the hiring process.

Requirements

Bachelor’s degree in Marketing, Business, Engineering, Computer Science, or a related field (or equivalent experience)
15+ years of experience in program/project management and data analytics roles
8+ years of experience in digital marketing (email, paid media, etc.) with experience in relevant email automation tools like Marketo, Eloqua, Hubspot etc
8+ years of people management experience leading high-performing teams
Strong understanding of SQL and data analysis across databases (e.g., MySQL, PostgreSQL, Oracle)
Proven ability to manage cross-functional programs and deliver in fast-paced environments
Excellent problem-solving, analytical, and critical thinking skills
Strong communication and stakeholder management skills

Nice To Haves

Experience with Agile methodologies and product lifecycle management
Experience in marketing technology and automation platforms
Ability to prioritize effectively in environments with competing stakeholder demands
Strong technical judgment and ability to drive data-driven decision-making
Exposure to AI/automation for process optimization

Responsibilities

Lead end-to-end program management for digital marketing campaigns, ensuring seamless execution across cross-functional teams
Monitor campaign performance and ensure healthy deployment across channels (email, paid media, events, etc.)
Drive operational excellence by managing service levels, deliverables, and OKRs
Compile and present weekly, monthly, and quarterly performance metrics with actionable insights and recommendations
Partner with leadership and stakeholders to improve workflow efficiency and business outcomes
Stay current with industry trends, tools, and best practices in digital marketing and marketing automation
Lead technical discussions and provide guidance on data architecture, analytics, and reporting solutions
Analyze campaign and operational data to evaluate performance and identify optimization opportunities
Design and implement scalable data solutions, including automation of manual processes and workflow improvements
Leverage tools such as SQL, Tableau, Power BI, or similar platforms for data extraction, transformation, and visualization
Ensure data quality, accuracy, and reliability across reporting systems
Act as a thought leader in data best practices, innovation, and continuous improvement (including AI-driven solutions where applicable)
Act as incident coordinator to validate, prioritize, and assign issues for resolution
Evaluate feasibility of solutions, approve workarounds, and ensure timely resolution
Drive process improvements to enhance scalability, efficiency, and data delivery
Continuously identify opportunities to optimize infrastructure and operational workflows
Lead, mentor, and manage a team of digital marketing specialists and data analysts
Conduct regular 1:1s, performance reviews, and provide ongoing coaching and feedback
Design and implement performance improvement and incentive programs
Support career development and foster a high-performance, engaged team culture
Hire, onboard, and train new team members across workflows
Ensure teams have the tools, training, and resources needed to succeed
Collaborate effectively with cross-functional teams including marketing, product, engineering, and external partners
Communicate complex data insights and program updates clearly to both technical and non-technical stakeholders
Manage competing priorities and stakeholder expectations in a dynamic environment