Production Coordinator

Million Dollar Baby Co. • Los Angeles, CA

26d • $68,000 - $80,000

About The Position

Million Dollar Baby Co. is seeking a coordinator to join its Marketing team and support creator partnerships, UGC, best-seller content, and press workflows across its family of children’s furnishings brands. The role manages the day-to-day lifecycle of influencer and UGC partnerships, from sourcing and vetting creators through briefing, negotiation, contracting, product shipment, content review, and payment coordination. It also maintains the UGC asset library and works with growth marketing, brand, DTC, creative, and PR partners to align creator content with campaign and product priorities.

The position also tracks best-selling products, identifies content gaps, briefs the creative team on content needs, and manages incoming press requests and press tracking. The successful candidate is an organized, relationship-focused communicator with sound judgment about brand fit, comfort negotiating rates and usage rights, and the ability to manage multiple projects and deadlines.

Million Dollar Baby Co. is a family-owned company founded in 1990 and based in Los Angeles. It operates the Babyletto, daVinci, Nursery Works, and Namesake brands. The company highlights its use of FSC-certified sustainable wood when possible, Greenguard Gold-certified cribs, and Styrofoam-free packaging for several collections. The California pay range for this position is $68,000–$80,000 USD.

Requirements

• 1–3 years of experience in influencer marketing, partnerships, PR coordination, or a related field.
• Experience managing creator or influencer relationships, including outreach, negotiation, and content approvals.
• Familiarity with influencer platforms such as ShopMy, CreatorIQ, Aspire, or similar.
• Strong organizational skills and ability to manage multiple projects and timelines simultaneously.
• Proficiency in Google Workspace.
• Strong written and verbal communication skills.
• Ability to assess creator and audience fit with brand aesthetics.
• Comfort negotiating rates and advocating for budgets while maintaining healthy partner relationships.
• Detail orientation in managing contracts, timelines, and deliverables.
• Proactive, solutions-oriented approach to identifying and addressing issues.

Nice To Haves

• Experience in the baby, kids, home, or design/lifestyle space.
• Familiarity with UGC content strategy and paid social creative needs.
• Exposure to PR workflows and press coordination.
• Interest in AI tools and willingness to integrate them into daily workflows.
• Experience with project management tools such as Asana, Monday, or Notion.
• A portfolio or examples of past partnerships work.

Responsibilities

• Source, vet, and develop a pipeline of on-brand creators across Babyletto and Namesake.
• Create and send detailed creator briefs that support high-performing, brand-aligned content.
• Negotiate partnership deliverables, rates, and usage rights while balancing budget and relationship considerations.
• Manage partnerships from outreach and contracting through product send-outs, content review, and payment coordination.
• Review submitted creator content against the brief and brand standards before publication.
• Organize and maintain the UGC asset library, including archiving, tagging, and surfacing evergreen content for reuse.
• Coordinate with growth marketing to align creator content with paid performance needs and identify top-performing assets.
• Lead the growth marketing content grid and recommend high-performing UGC for advertising creative.
• Represent partnerships in Growth Content Alignment Meetings.
• Coordinate with brand and DTC teams on seasonal priority SKUs and creator coverage.
• Track best-sellers across channels and maintain a current hero product list.
• Brief the creative team on content needs for top-performing products and identify coverage gaps.
• Identify seasonal best-seller opportunities for the broader marketing team.
• Manage incoming press requests across Babyletto, Namesake, and DaVinci.
• Maintain and oversee the press tracker via Google Analytics.
• Serve as liaison between the marketing team and PR agency, providing product information, brand context, and timely support.

Benefits

• 100% of monthly health insurance premiums paid by the company.
• 100% of monthly dental insurance premiums paid by the company.
• 100% of monthly vision insurance premiums paid by the company.
• Flexible PTO.
• Company matching 401(k).
• Vacation reimbursement and wellness and enrichment subsidy programs.
• Tuition reimbursement.
• Matching charitable donations to the nonprofit organization of the employee’s choice.
• Company swag and employee discounts on products.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed