Product Strategy Lead, Vice President, Co-brand Card

JPMorgan Chase & Co. • Wilmington, DE

8d

About The Position

As a Vice President in the Co-Branded Card Product Team, the Product Strategy Lead will lead the development of new and enhanced benefits across a co-branded credit card portfolio. The role partners with technology teams to deliver customer-facing features, collaborates with an external agency on campaign creative, and works with the airline partner to plan and prioritize future product updates.

The position combines product strategy, marketing, stakeholder and agency management, analytical business-case development, and agile delivery. It also supports customer education and ensures customer-facing benefit messaging is developed with appropriate legal, compliance, and brand review.

Requirements

• At least 5 years of experience in product strategy, marketing, brand management, or partnerships within credit cards, payments, loyalty, or a related industry.
• Demonstrated ability to manage multiple initiatives and timelines while maintaining strong attention to detail.
• Experience influencing stakeholders and driving outcomes in a highly matrixed organization.
• Experience translating marketing objectives into clear creative briefs and managing external agencies or vendors.
• Ability to develop customer-facing benefit messaging, including supporting terms and footnotes, with strong governance discipline.
• Strong written and verbal communication skills, including the ability to synthesize data into clear recommendations for leaders.
• Analytical mindset and experience building or supporting business cases for product or campaign enhancements.
• Comfort working in an agile delivery environment with competing priorities.
• Bachelor’s degree or equivalent experience.
• Must be authorized to work for any employer in the United States; immigration sponsorship and takeover of employment-visa sponsorship are not available.

Nice To Haves

• Experience supporting a co-branded credit card program and/or a partnership with a large consumer brand.
• Experience developing customer education content that simplifies complex product features.
• Experience partnering with finance and analytics teams to evaluate performance and refine assumptions over time.
• Demonstrated people leadership or leadership of cross-functional workstreams.

Responsibilities

• Lead the strategy and delivery of new benefits and enhancements across a co-branded credit card portfolio.
• Partner with technology teams to define requirements, prioritize work, and drive customer-facing features to release.
• Develop marketing benefit copy and supporting terms and footnotes in partnership with legal, compliance, and brand review teams.
• Create creative briefs and manage agency relationships to produce campaign and customer education assets.
• Manage programs and stakeholders by maintaining trackers, managing timelines, and providing clear updates to leadership.
• Translate data and insights into strategic recommendations, highlighting key takeaways and trade-offs for decisions.
• Partner with finance and analytics teams to build business cases for product enhancements and upgrade campaigns, including assumptions and impact sizing.
• Support customer education content, including frequently asked questions and feature explainers, to improve understanding and adoption.
• Balance competing priorities, remove blockers, and deliver against deadlines in an agile environment.
• Collaborate with the airline partner to plan and prioritize future product refreshes and roadmap opportunities.

Benefits

• Competitive total rewards package, with base salary determined by role, experience, skill set, and location.
• Eligible roles may receive commission-based pay and/or discretionary incentive compensation in cash and/or forfeitable equity.
• Comprehensive health care coverage.
• On-site health and wellness centers.
• Retirement savings plan.
• Backup childcare.
• Tuition reimbursement.
• Mental health support.
• Financial coaching.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior