PRODUCT SPECIALIST

Haley Automotive Group•Farmville, VA

2d•$35,000 - $50,000

About The Position

Haley of Farmville - Auto Mall is seeking an Automotive Product Specialist to serve as a resource for prospective dealership customers. The role requires in-depth knowledge of dealership inventory, dedication to customer service, and strong listening skills. The specialist helps customers identify vehicles, understand features and options, and prepare for dealership appointments through professional demonstrations and clear communication. The position also supports sales and lead-generation activities, works with sales managers on pricing and upgrades, and stays informed about vehicle production and market changes. The specialist uses the dealership’s Customer Retention Management system (CRM) and Business Development Center (BDC), attends sales meetings, participates in community events, and develops familiarity with dealership departments, vehicle appraisals, customer satisfaction, delivery and follow-up processes, and finance and insurance products.

Requirements

In-depth knowledge of dealership inventory.
Dedication to customer service.
Well-developed listening skills.

Responsibilities

Help clients find a vehicle by asking thoughtful questions and listening to their answers.
Show clients online tools for reviewing available vehicle features, packages, and options.
Email clients essential information and resources before scheduled dealership appointments.
Prepare and deliver knowledgeable vehicle demonstrations, including demonstrations of technology options such as hybrid tools, green fuel options, navigation, and Bluetooth.
Explain product benefits and performance.
Describe optional equipment upgrades available for purchase.
Develop positive relationships with customers.
Collaborate with sales managers on pricing models and available upgrade options.
Assist with lead generation by managing email and text communications.
Set appointments for vehicle demonstrations.
Stay current on developments in vehicle production and changes in the vehicle market.
Record lead information, including names, email addresses, and phone numbers.
Attend sales meetings.
Participate in community activities and special events.
Become familiar with and conduct vehicle appraisals.
Use the Customer Retention Management system (CRM) and Business Development Center (BDC).
Learn about other dealership departments, including Service, Parts, and Body Shop.
Understand the importance of the Customer Satisfaction Index (CSI), the automobile business, the vehicle delivery process, customer follow-up and appointments, and Finance and Insurance (F&I) products.