Product Specialist II - Supplements & Apparel

REP Fitness•Westminster, CO

4h•$60,000 - $80,000•Hybrid

About The Position

REP designs world-class, innovative gym equipment and is expanding into apparel, supplements, athletes, and events. Founded in 2012, REP has grown significantly and aims to be the #1 Strength Brand in the World. The company emphasizes innovation, customer service, and value, fostering a culture centered around fitness. REP outfits home gyms, commercial gyms, and strength and conditioning facilities, and has been recognized for its growth and product launches. The team works out together, hosts fitness influencers, and organizes challenges. REP is growing and offers opportunities within a winning team, believing that like-minded individuals fuel creative energy and a fun, collaborative environment. This role is based at their state-of-the-art headquarters, featuring a bright workspace, scenic mountain views, and a stocked kitchen. They offer a hybrid work environment with a minimum of three days in the office, providing flexibility in days and hours.

Requirements

Ability to read, analyze, interpret, and effectively present information and answer questions on e-commerce findings.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Proficiency in adding, subtracting, multiplying, and dividing in all units of measure using whole numbers, common fractions, and decimals.
Capable of computing rates, ratios, and percentages, and of creating and interpreting bar graphs.
Skilled in calculating figures and amounts such as discounts and percentages.
Proficiency in Shopify, apps, Excel, PowerPoint, Word, and Monday.
Proven track record of analyzing and interpreting data to provide actionable insights for improving product performance.
Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar platforms with a focus on B2C e-commerce metrics.
Hands-on experience with Shopify (Plus a plus) and other B2C e-commerce platforms, with familiarity using subscription apps (Recharge, Skio, or similar) to drive on-site subscriber adoption—ideally supporting a CPG, nutrition/supplement, apparel, or other consumer brand.
Strong quantitative and qualitative analysis skills with the ability to extract meaningful trends and patterns from large datasets in the context of B2C e-commerce.
Experience in collaborating with cross-functional teams including creative teams, product development, and supply teams.
Solid understanding of consumer behavior, market trends, and the competitive landscape across sports nutrition/supplements and performance/lifestyle apparel, including familiarity with NSF Certified for Sport®, third-party testing, clean-label positioning, and apparel-specific considerations such as fit, fabric, and seasonal drop cadence.
Knowledge of key performance indicators (KPIs) for DTC supplement/CPG and apparel businesses, such as conversion rate, AOV, Subscribe & Save adoption and retention, repeat purchase rate, sell-through, size curve, return rate, and customer lifetime value.
Excellent communication skills with the ability to present data findings in a clear and understandable manner.
Proficiency in Microsoft Excel and other relevant data analysis tools.
Detail-oriented mindset with a focus on accuracy and precision in data reporting and website page management.
Bachelor's degree (B. A.) from four-year college or university; or three to four years related experience and/or training; or equivalent combination of education and experience.

Nice To Haves

Shopify Plus experience
Familiarity with subscription apps like Recharge or Skio

Responsibilities

Own the strategy, execution, and performance of REP’s nutrition and apparel online product experiences, including Purist® Nutrition and REP Apparel.
Lead new product introductions (NPI), flavor, color, and SKU expansions, seasonal apparel drops, and multi-brand projects, managing timelines and cross-functional partners.
Define merchandising strategy, landing page strategy, and optimization roadmaps to grow nutrition and apparel revenue, repeat purchase rate, sell-through, and brand affinity.
Drive customer adoption of Purist® Subscribe & Save through on-site experience, merchandising, and content, partnering with the retention team to optimize the subscription tool.
Elevate the quality and impact of nutrition and apparel product content across various platforms, ensuring alignment with brand voice, regulatory claims, and content standards.
Strengthen collaboration with cross-functional partners (brand, creative, product development, supply chain, customer support, marketing) to drive content, launch, and merchandising strategies.
Deepen expertise across the Purist® supplement line and REP Apparel assortment, serving as a resource for ingredient/material knowledge, competitive insights, and trend recommendations.
Utilize advanced analytics tools to analyze e-commerce data (conversion, AOV, Subscribe & Save adoption, sell-through, etc.) and extract actionable insights.
Contribute to strategic planning for product launches, seasonal merchandising, Subscribe & Save growth, and integrated marketing campaigns.
Lead projects related to puristnutrition.com development and presence on repfitness.com, serving as the Shopify, merchandising, and Subscribe & Save site-experience expert.
Partner with the subscription platform team to translate capabilities into customer-facing experiences that grow subscriber adoption.

Benefits

Medical, Dental, Vision (Competitive Benefits Packages Available)
Health Savings Account (HSA) with employer contributions
Flexible Spending Account (FSA) options
LTD/STD, Life and AD&D (100% premiums covered by REP)
401k and Roth options with employer match up to 4%
Employee Assistance Program (EAP)
4 weeks of PTO accrued during your first year
48 hours of sick leave annually
7 paid company holidays with an additional floating holiday
Paid Parental leave after 6 months of employment
Paid day off for Birthday
Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
Full access to employee gym
Employee discount on REP equipment and apparel
Daily snacks and drinks provided by REP (for onsite employees)
Professional growth and development within the organization