Product/Project Manager Retail Media Direct Marketing (m/w/d)

MediaMarktSaturn

50d • Onsite

About The Position

Retail Media is one of MediaMarktSaturn's strategic initiatives. We are taking digital, personalized advertising to the next level, promoting products and brands exactly where they need to be to succeed. This initiative offers great growth potential for MediaMarktSaturn as Europe's largest retailer for consumer electronics. The best solutions arise when different perspectives come together. Diversity is the key to achieving our vision of becoming the Experience Champion. We value diversity and promote equal opportunities and inclusion – become part of our team!

Requirements

• Completed studies in business, marketing, communication, computer science, or comparable.
• Experience in digital product management, ideally with a focus on CRM, email marketing, or mobile push.
• Sufficient knowledge in the area of newsletter tools (e.g., Salesforce Marketing Cloud, Emarsys, Braze, HubSpot, etc.).
• Familiarity with common email marketing tools (e.g., Mailchimp, HubSpot, Salesforce, Braze etc.) is an advantage.
• Initial experience with automation, customer journeys, and personalization.
• Familiar with web analytics tools and KPIs (e.g., Google Analytics, Tableau, Looker, Adobe Analytics).
• Experience with A/B testing tools and usability optimization.
• Basic understanding of HTML is an advantage, but not a must.
• Very good written and spoken German and English skills.

Responsibilities

• Strategic development and integration of newsletter and push notification channels as part of the overall CRM and marketing strategy into the Retail Media business.
• End-to-end product responsibility for newsletters and push notifications: conception, implementation, testing, analysis, and optimization.
• Briefing, steering, and prioritization of requirements for internal teams (e.g., CRM, UX, Data, Sales) and external service providers.
• Close collaboration with content, CRM, and performance marketing teams to ensure cross-channel coherence.
• Support with segmentation and personalization strategies (e.g., by using behavioral data).
• Assistance in setting up and monitoring automated campaigns (e.g., welcome sequences, transactional emails).
• Conducting A/B tests and participating in performance analyses.
• Monitoring market and technology trends for the further development of deployed tools and methods.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level