Junior Growth Marketing Manager (m/w/d)

getpress

1d•Hybrid

About The Position

PR is facing a structural break. Trust is shifting, visibility is being redistributed, and AI is growing exponentially. At getpress, we believe that reputation will be the decisive competitive advantage for companies in the next ten years. And that the agency that takes this seriously must look different from the agency of yesterday. That's why we are building the PR Company of the future. Outcome-driven instead of retainer hours. AI-first instead of AI-on-top. Our team of over 40 people has managed PR for over 450 of Europe's most exciting growth companies since 2017. And we want more. For this, we need people who help build the growth engine. In this role, you will ensure that the right companies become aware of getpress: through webinars, content, LinkedIn, and events. You will further nurture the leads generated from this in HubSpot and see with real numbers what your work triggers in the Sales Team. Over the course of your first year, you will take over operational responsibility for marketing and lead generation at getpress. Are you in?

Requirements

1-2 years of experience in B2B marketing, possibly as a working student in a startup or agency where you had your own responsibilities.
Familiarity with LinkedIn as a marketing channel from your own work.
Initial experience with performance marketing (LinkedIn Ads, Google Ads).
Experience working with a CRM, ideally HubSpot, and understanding how CRM workflows and newsletter tools interact.
Understanding of funnel logic and a data-driven mindset: you want to know if a measure was successful and derive the next steps from it.
A feel for language and brand, recognizing what sounds "on brand," and the ability to prepare data so the core message is clear at a glance.
Structured and reliable work approach: what you commit to, happens. If a deadline is at risk, you communicate it early.
High standards for your own output and constructive handling of feedback and revision cycles.
Very good German (C2 level) and professional communication skills in English.
Residency in Germany.

Nice To Haves

Initial experience with event or trade fair organization.
B2B sales experience.
Webflow experience.
AI is a tool, not a threat. You have already worked with LLMs or AI workflows and want to work with and shape our system.

Responsibilities

Lead Generation with Funnel View: Ensure a constant flow of qualified leads for our sales team. Develop lead magnets, try new formats, and systematically analyze what worked and what didn't based on data.
LinkedIn & Performance Marketing: Develop ads and lead magnets, manage campaigns on LinkedIn and Google Ads, and optimize for cost per lead.
Webinars & Content: Own the technical implementation of our webinar streams (Webflow, Creatives, Newsletter dispatch) and manage the editorial plan for our assets. Produce content and graphically prepare data so that the core message is clear at a glance.
HubSpot & Automation: Maintain contacts and workflows, ensuring no lead or touchpoint is lost. Build nurturing streams together with Linda.
Events & Trade Fairs: Prepare our presence at industry events: Who is there, who should we contact beforehand, who needs what briefing? Evaluate the event's impact afterward.
AI Visibility: Ensure getpress appears in ChatGPT, Perplexity, and similar platforms when someone searches for PR agencies. Monitor how we are mentioned there and build the necessary content.
Sales Representation: Cover initial conversations with potential clients when our Sales Manager Elia is on vacation and keep the pipeline running.