Junior Growth Marketing Manager (m/w/d)

getpress GmbH•Berlin, IL

2d•Hybrid

About The Position

PR is facing a structural break. Trust is shifting, visibility is being redistributed, and AI is growing exponentially. At getpress, we believe that reputation will be the decisive competitive advantage for companies in the next ten years. And that the agency that takes this seriously must look different from the agency of yesterday. That's why we are building the PR Company of the future. Outcome-driven instead of retainer hours. AI-first instead of AI-on-top. Our team of over 40 people has managed PR for over 450 of Europe's most exciting growth companies since 2017. And we want more. For this, we need people who help build the growth engine. In this role, you will ensure that the right companies become aware of getpress: through webinars, content, LinkedIn, and events. You will further nurture the leads generated in HubSpot and see, based on real numbers, what your work triggers in the sales team. Over the course of your first year, you will take over operational responsibility for marketing and lead generation at getpress. Are you in?

Requirements

1-2 years of experience in B2B marketing, potentially gained as a working student in a startup or agency with significant responsibility.
Familiarity with LinkedIn as a marketing channel through practical experience.
Initial experience with performance marketing (LinkedIn Ads, Google Ads).
Experience working with a CRM, ideally HubSpot, and understanding how CRM workflows and newsletter tools interact.
Understanding of funnel logic and a data-driven approach to analyzing campaign effectiveness and deriving next steps.
A good sense for language and brand, ability to identify 'on brand' messaging, and skill in preparing data for clear, at-a-glance comprehension.
Structured and reliable work ethic, with early communication about potential deadline issues.
High standards for personal output and constructive handling of feedback and revisions.
Experience working with LLMs or AI workflows.
Very good German language skills (at least C1 level).
Professional communication skills in English.
Residency in Germany.

Nice To Haves

First experience with event or trade show organization.
B2B sales experience.
Experience with Webflow.

Responsibilities

Ensure a constant flow of qualified leads for our sales team by developing lead magnets, experimenting with new formats, and analyzing what works and what doesn't based on data.
Develop ads and lead magnets, manage campaigns on LinkedIn and Google Ads, and optimize for cost per lead.
Own the technical implementation of our webinar series (Webflow, Creatives, Newsletter dispatch) and manage the editorial plan for our assets, including producing content and graphically preparing data for quick comprehension.
Maintain contacts and workflows in HubSpot, ensuring no lead or touchpoint is lost, and build nurturing sequences.
Prepare our presence at industry events, including identifying key contacts and briefing attendees, and evaluating the event's impact afterward.
Ensure getpress appears in AI search tools like ChatGPT and Perplexity when users search for PR agencies, monitor mentions, and build necessary content.
Cover initial conversations with potential clients and maintain the pipeline when the Sales Manager is on vacation.