Direct Response Copywriter (m/w/d)

Pammys

7d • Hybrid

About The Position

The company is seeking a Direct Response Copywriter who can write copy that sells, not just sounds good. This role is responsible for the entire funnel journey, from the initial advertisement to the final purchase. The ideal candidate will understand the psychology behind purchasing decisions and be able to craft compelling narratives that build authority and trust. The company has grown rapidly and is looking to scale its annual revenue significantly, requiring innovative approaches to reach new customers and convince them to buy.

Requirements

• Approximately 3 years of experience as a Copywriter in marketing (product descriptions, website copy, etc.).
• Excellent German and English language skills.
• Previous experience as a Creative Strategist, Media Buyer, or Copywriter (or a combination).
• Thorough research skills, creative writing ability, and understanding of the psychology behind purchasing decisions.
• Basic understanding of media buying and how Facebook Ads function.
• Solid computer skills.
• A work sample or portfolio (e.g., listicles, own ad copy) must be submitted with the application.

Nice To Haves

• Experience writing in industries with a strong direct-response tradition.

Responsibilities

• Write advertisements, product descriptions, and website copy that sell throughout the entire customer journey.
• Understand performance marketing as psychology, persuading customers both emotionally and rationally.
• Build authority and trust through copy, utilizing social proof and potential industry endorsements.
• Develop new content funnel formats such as advertorials, listicles, and native ads, with a call-to-action following an informative piece.
• Create relatable storytelling around the company's unique selling proposition (USP).
• Reduce purchase barriers on the website by incorporating trust elements (e.g., Klarna, PayPal).
• Deeply understand the needs of the target audience and consistently write in the brand's voice.
• Understand the fundamentals of how Facebook Ads work and think like a potential customer, even if not executing media buying directly.

Benefits

• Real career prospects and growth opportunities.
• Flexible working hours.
• Generous budget for further education and personal development.
• A culture that values opinions and appreciation.
• Short decision-making processes and less bureaucracy.
• Modern, central offices in Hamburg and Kiel.
• Choice of work setup (Laptop or MacBook) and an iPhone.
• Wellpass fitness subsidy.
• Free drinks, employee discounts, and corporate benefits.
• Regular team events.
• Freedom for own ideas, self-responsibility, and active co-design.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed