Product/Performance Marketing Manager - Business Personal Systems (BPS) Commercial Workspaces
About The Position
The Global Business Personal Systems Product Marketing Team is seeking talented individuals inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference. This team is responsible for driving the end-to-end product marketing strategy and planning across the portfolio lifecycle and enabling Markets to grow sales by aligning product/solution positioning org-wide and developing high-impact, competitive, product-specific content before, during, and after announcement. You will develop the end-to-end product and solution marketing strategy for the ecosystem around the PC, spanning docks, displays, peripherals, software solutions, and security, with a heavy emphasis on SMB customers. You will create the integrated portfolio marketing plan, positioning strategy, value propositions, key selling points, go-to-market guidance, and product marketing insights that connect these product and solution lines into a cohesive workspace story before, during, and after announcement. In addition, you will broaden that strategy into Performance Marketing by developing integrated demand generation campaigns, managing campaign briefs through execution, activating across digital, social, email, channel, and events, and influence optimizing media and content based on performance. You will track campaign KPIs and business impact, coordinate agencies and creative production, support market and channel activation, and help deliver pipeline and revenue outcomes.
Requirements
- 6+ years of experience in Product/Solution Marketing, Performance Marketing, Demand Generation, or Brand Marketing.
- 4+ years in B2B-related work.
- Proven ability to articulate and communicate vision and narratives and translate them into measurable campaigns.
- Experience managing integrated campaigns across digital, social, email, ABM, channel, and events.
- Experience defining KPIs, analyzing campaign effectiveness, and optimizing media and content based on performance.
- Demonstrated competence at leading and inspiring cross-functional teams and agency partners to action.
- Mastery in writing product/solution positioning materials and experience partnering with Marketing and Public Relations on customer messaging.
- Strong business acumen and deep understanding of product, sales, marketing, budget, and execution constraints.
- Ability to create and leverage product and performance marketing frameworks to operationalize and drive consistency of narrative, launch deliverables, activation, and measurement.
- Aptitude to synthesize data, insights, research, and campaign performance to develop business cases and improve customer product fit and conversion.
- Skilled in identifying market opportunities and articulating competitive differentiators.
Nice To Haves
- MBA or equivalent experience preferred.
Responsibilities
- Develop and deliver end-to-end workspace strategic marketing plans across the lifecycle of the Commercial portfolio, connecting docks, displays, peripherals, software solutions, and security into an integrated ecosystem around the PC, with a heavy emphasis on SMB.
- Develop integrated demand generation campaigns that convert demand into pipeline, opportunities, adoption, and revenue.
- Manage product marketing and campaign briefs from strategy through execution, including audience, asset, channel, timing, budget, and KPI requirements.
- Activate across digital, social, email, channel, events, HP.com, and other paid and owned programs.
- Optimize media, content, messaging, and asset deployment based on campaign performance and conversion outcomes.
- Track campaign KPIs and business impact, and recommend actions to scale, improve, or stop based on performance.
- Coordinate agencies and creative production, and support market and channel activation with content and asset playbooks and partner-ready assets.
- Project manage workspace and performance marketing deliverables.
- Collaborate with key stakeholders (GBU, NPI, GTM, 4P, MMLs) to identify, plan, and deliver critical GTM and sustaining marketing assets to enable sales and establish KPIs for regular reports across the BPS portfolio.
- Conduct customer research and market analyses to understand the competitive landscape, establish workspace differentiators and value propositions, and lead development of key messages, narratives, and KSPs.
- Create new and contribute to existing marketing documentation, including website and store copy, white papers, campaign assets, and more, to articulate the benefits of products in workspaces, the problems they solve, and the experiences and capabilities they enable.
- Use AI tools such as Copilot, ChatGPT, and DeepSights to create more efficient workstreams, bring innovative ideas forward, and review ideas, strategies, and briefs.
- Understand, advocate for, and represent the voice of the customer throughout all aspects of the customer journey.
- Identify gaps and opportunities to streamline current BPS processes and improve funnel conversion.
- Take initiative to solve problems when conflicting needs arise, clarify asks and rationale, and navigate with calm, discipline, and a sense of what is right for HP.
- Manage budget, costs, project timelines, agency coordination, and campaign delivery.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
